Neil Patel's A 20-Point Checklist for Your Next Guest Blog Post

Guest blogging is one of the best ways to build your personal brand and create value for your website. It does, however, have risks.

How can you maximize the benefit of guest blogging without falling prey to its dangers? Here is a 20-point checklist. Before sending your next blog post to the blog editor, run through this list to ensure that your article is effective, safe, and as powerful as possible.

1. Eliminate any grammatical errors. Chances are, an editor will give your article a once-over, but don’t bank on it. Perform your own thorough proofreading.
2. Eliminate any factual errors. You don’t want to look stupid. Check your facts, verify your data, and ensure that your arguments are watertight. Blog commenters can be cruel, cold, and analytical. If you don’t check your facts, they will check them for you and call you out on any errors.
3. Eliminate any harmful or insensitive language or style. The last thing you want to do is spark an outrage by being rude. I encourage you to write freely and powerfully, but don’t be unkind, condescending or impolite. Rude articles will damage your reputation.
4. Don’t worry about keywords. Adding “keywords” to a blog post is an outmoded SEO tactic. Don’t concern yourself with keyword density ratio or the right mix of semantic keywords. In today’s SEO climate, keywords will take care of themselves. The only danger surrounding keywords is adding too many.
5. Make sure that you have permission to use all images. Before adding images, I suggest checking with the editors regarding the site’s image policy. Some blogs prohibit the use of any images; some blogs use images from certain providers. Find out what the policy is before you add images.
6. Make sure that the tone of the article is not self-promotional. Guest blogging is not grandstanding. Your article should be for the benefit of the readers, not to elicit the gaze of admirers.
7. Make sure that the article’s subject matches the needs and interests of the blog readers. Different blogs have different audiences. Take some time to find out about the blog. Pay special attention to which articles have been most popular (use Buzzsumo), and the knowledge level of the audience. Keep in mind that B2B blogs and B2C blogs have vastly different styles, lengths, tone, and approach.
8. Create a headline that attracts the attention of the specific readers. The only way your article will be successful is if it engages with the blog’s readership. Find out what the blog’s most popular and engaging articles are, and imitate their headline style.
9. Make sure that the article is unique, and that none of it has been published anywhere else. Duplicate content will hurt your reputation and the quality of the site.
10. Link to your website only if necessary. This is an important point. Guest articles are not for backlinks. Period. The major reason for the penalization of guest blog networks was illicit link building. Such practices violate Google’s policies, as well as the ethical standards of the web. If a link to your website is appropriate or necessary, then by all means, drop in a link. However, use with caution and only do so sparingly.
11. Link to your website once. Do not sprinkle the article with links to your website. The problem is two fold. First, doing so smacks of unsavory self-promotion. Second, it raises the risk that your article will be perceived as unadorned link building. A single link is all you should attempt.
12. Link to other websites. If you link to your website, you should link to other websites as necessary. Overall, linking is a good practice, as long as it is useful for the reader.
13. Do not use keyword-rich anchor text. When creating links, use branded terms or sentence portions.
14. Do not promote your product or company. Readers don’t want to hear about your product or service unless it is absolutely relevant to the article. If your article turns into an advertisement or infomercial, readers will tune out.
15. Make sure that the guest article is written for a high-quality site. You should carefully vet each guest blogging opportunity. A guest blog on a disgraced or penalized blog will do more harm than good.
16. Make sure that the guest article is written for a site that is within your niche. The best place to guest blog is a site that is focused and authoritative. It’s easy to snag a contributor spot on a generic blog — one that has hundreds of articles on dozens of disparate topics. It’s harder but far better to gain a guest post for a blog that is selective and highly-regarded.
17. Make sure to increase the rate of your guest blogging slowly and carefully. An article from Moz explains that “mass guest posting is dangerous because it creates an unnatural looking link quality graph.” What this statement means is that too much guest blogging (with links back to your website) makes your website look concerning to Google. The sudden velocity of high quality links can cause your site to be penalized.
18. Customize your author profile for the publication. Most likely, your guest article will be accompanied by a brief blurb “about the author.” This is a valuable spot to connect with the readers and allow them to follow up with you if desired. For this reason, create a unique sentence or two that will be most suitable for the specific blog and its audience.
19. Add social links to your author profile. Linking out to your social networks allows readers to get in touch with you or to find out more about you. Instead of being self-serving, this is a courteous and expected thing to do, as long as the blog allows it.
20. Respond to any comments. Finally, follow up on your article. In addition to promoting it on your social network, you should personally respond to any comments.

Guest blogging has come a long way since its early days. In spite of its potential risks, it still maintains huge advantages. I encourage the careful and strategic use of guest blogging, making sure to follow these twenty points.

http://www.forbes.com/sites/neilpatel/2015/05/11/a-twenty-point-checklist-for-your-next-guest-blog-post/

4 Steps to Tell a Great Story Through Visual Content

This is a guest post by Mario Mejia, senior designer atEastwick.

Today we are constantly bombarded by content – and it’s only increasing. In fact, 70% of today’s marketers plan to increase their use of original visual content in 2015. This is no surprise, as visuals are not only more engaging and digestible, but 86% of buyers actually express desire to access interactive/visual content on demand.

Good content always leads with a strong story that’s relevant to your audience and provides actionable insight. When shaping stories for our clients, I tend to follow the pattern that asks four questions:

1. WHAT?

Readers are busy and don’t have time to spare. Grab their attention and let them know what your piece of content is promising to deliver right away. Is your infographic a guide on how to better target millennials on mobile? Perhaps it is a Slideshare on environmental issues and how technology can help reduce your footprint? Whatever it is, get to the point and optimize your title with keywords to help accomplish this.

2. WHY?

Now that you have your reader’s attention, you must keep it. Why should they care about your topic? Why is it important in the bigger picture? Why is this a problem? This is the ideal place to include meaningful data to back up your point. Help the reader connect the dots with other related topics to fully illustrate the extent of its impact. Be sure to include data that is not only meaningful but also current and accurate.

3. HOW?

How can your reader use your expertise to better help them? A brand’s communication is no longer a one-way stream, and readers now expect to get something out of their engagements. If your piece is about the subscription economy targeted for product managers, give them actionable tips on how they can improve and achieve their goals. Remember to make it about the reader and not about you. This should not be a list of all the reasons your product or service is the best, but how the information you deliver is helpful to your audience.

4. NOW WHAT?

What action do you want the reader to take once they’ve successfully engaged with your content? Do you want them to follow your social channels? Do you want them to share your content using a special hashtag? Should they visit a landing page to get more information about your product or solution? Let them know and make it easy for them to do so.

At the end of the day, we’re all consumers too so follow your intuition and produce content that is truly engaging and helpful. Look through your audience’s lens and ask – what would be generous to offer them? If you wouldn’t want to spend time with your own content, chances are no one else will either.

Lead with a great story, back it up with interesting data, package it in a visually pleasing way, and get ready to impress your readers with great visual content!

http://www.adweek.com/prnewser/4-steps-to-tell-a-great-story-through-visual-content/114444

10 most Viral Videos of All times

(10 HOURS) How to Make a Viral Video

Marketers Aim to Go Viral as Content Sharing Migrates to Mobile

SHARE

Content sharing is booming on mobile devices and Facebook, beating out social sharing on desktop environments.

According to a new report from ShareThis, social sharing accounted for 19 percent of all mobile device activity in Q4 of 2014, compared to just 6 percent on desktops. This uptick in mobile sharing comes with an increase in mobile usage: Since January 2014 mobile device activity has grown by 28 percent, while desktop usage dropped about 30 percent. Mobile engagement has almost doubled since 2014.

When it comes to sharing, Facebook continues to dominate, commanding 81 percent of all social shares in Q4 of 2014, according to the report.

With that much content sharing occurring via Facebook and mobile, the stakes are high for brands to come up with mobile-friendly content that users want to share. In the social and mobile world, content is king—and viral content is the holy grail.

Bathroom spray Poo-Pourri became a viral sensation by embracing toilet humor in the YouTube video “Girls Don’t Poop.” The clip features an elegant young woman discussing bathroom etiquette in hilarious detail. The solution to cover up the foul deed is Poo-Pourri, a deodorizing spray that creates a protective barrier on the surface of the toilet water and prevents odors from escaping.

The video debuted in 2013, and in just a few weeks it generated 6 million views and nearly 300,000 shares. In other words, one in every 22 viewers shared the clip with their followers,Entrepreneur reported. Thanks to the video, Poo-Pourri’s Facebook followers ballooned 354 percent. The brand continues to engage Facebook users with toilet jokes, pop culture references, and product updates. For every one product-related update, the brand tries to share 10 entertainment posts, Poo-Pourri Marketing Director Nicole Story told Social Media Today.

“People don’t come to Facebook to be sold, they come to Facebook to escape their day and to be entertained,” she said. “Poo-Pourri wants to make people giggle as often as they poop—every day . . . sometimes twice a day.”

It turns out humor is a good strategy for viral content. BuzzSumo analyzed the top 10,000 most-shared articles across the Web and mapped each one to an emotion. Three emotions garnered the most shares:

1. Awe (25 percent)
2. Laughter (17 percent)
3. Amusement (15 percent)

Quizzes, list posts, and infographics also dominated among the most-shared content types.

BuzzSumo found that Facebook and Twitter posts with images received more shares as well, a trend Skyword has previously reported.

Interestingly, the research revealed that long-form content was shared more frequently than short-form content, suggesting that people like to share in-depth articles as well as the latest cat picture or meme.

But not all content amplification tips work for all content; content marketers need to think about what truly resonates with their target audience. The more marketers understand their niche, the better equipped they will be to create share-worthy content.

http://www.skyword.com/contentstandard/news/marketers-aim-to-go-viral-as-content-sharing-migrates-to-mobile/

A. Maceo Smith New Tech High School - Uptown Funk Dance

 A new video that has gone viral may have made Scot Pankey, the Director/Theatre Arts Teacher at A. Maceo Smith New Tech High School in Dallas, one of the coolest teachers ever.

The Passive Income Formula Introductory Video

10 Brilliant Strategies For Writing Viral Content

There are certain websites, writers, marketers and content creators who seem to rule the internet. Everything they put out there seems contagious, capturing an audience of millions and sparking conversations on social media.

These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike. After all, infectious content leads to major rewards in the form of readers, subscribers, advertisers, raising awareness for an important issue, brand recognition and financial success.

If you’re looking for ways get people talking, check out these 10 strategies from the experts themselves.

Grumpy cat. (George Pimentel/WireImage)

1. Write good content

Bottom line: Tell a good story and tell it well. Readers qued)

There are certain websites, writers, marketers and content creators who seem to rule the internet. Everything they put out there seems contagious, capturing an audience of millions and sparking conversations on social media.

These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike. After all, infectious content leads to major rewards in the form of readers, subscribers, advertisers, raising awareness for an important issue, brand recognition and financial success.

If you’re looking for ways get people talking, check out these 10 strategies from the experts themselves.

Grumpy cat. (George Pimentel/WireImage)

1. Write good content

Bottom line: Tell a good story and tell it well. Readers quickly abandon stories with weak content and bad writing.

Begin by making sure your story clearly communicates the five W’s: Who? What? Where? When? Why? This grounds your reader in the story’s basic premise and why it matters.

Guy Kawasaki and Peg Fitzpatrick, co-authors of The Art of Social Media: Power Tips for Power Users, explain in a recent Harvard Business Review articlethat stories should accomplish one of a number of tasks: explain what happened, explain what something means, explain how to do something or surprise the reader.

2. Elicit strong emotions – positive is better than negative

Stories that evoke intense emotions tend to drive popularity, according to a 2011 study by University of Pennsylvania professors.

Content that triggers “high-arousal” emotions performs better online, whether those emotions are positive (like awe) or negative (like anger or anxiety). Whereas content that sparks “low-arousal” emotions (like sadness) is less viral, write Professors Jonah Berger and Katherine L. Milkman, who studied the viral nature of New York Times articles over a three-month period. And though there’s much complexity at play, in general, “positive content is more viral than negative content.”

When Jack Shepherd, editorial director at BuzzFeed, wrote 21 Pictures That Will Restore Your Faith In Humanity, it generated millions of hits. The list evoked the emotion felt when “you’re in the presence of the triumph of the human spirit,” says Shepherd. Today it has 15.4 million views. (Full disclosure: Shepherd has been a friend for years.)

“When people share something like that, they’re not just sharing the story, they’re sharing the strong, positive emotional experience they had. You can’t really fake that,” says Shepherd. For more tips from Shepherd, check out the companion piece, BuzzFeed’s Guide To Viral Content (Cats Optional, But Encouraged).

3. Be brief

Get to the point quickly and keep the reader interested.

“Our experience is that the sweet spot for posts of curated content is two or three sentences on Google GOOGL +1.56%+ and Facebook and 100 characters onTwitter TWTR +3.26%,” say Kawasaki and Fitzpatrick.

“The sweet spot for created content is 500 to 1,000 words.”

4. Write irresistible headlines

Headlines are the gateway to a story – your one chance to pique your reader’s curiosity and convince them to stay with you. Headlines can make a story a smashing success or a total flop, even if the content is fantastic.

Capture your reader’s attention with headlines that

- Clearly and concisely state the article’s purpose

- Use intriguing adjectives

- Communicate the value and ease of the story

In other words, tell your readers upfront that they’ll be getting a lot out of your story with little effort on their part. (For example, my headline This One Smart Habit Can Slash Your Airfare told readers that they could save a lot of money by learning one habit. Tons of value and so simple.)

Twelveskip.com offers this list of eye-catching title templates that will help you develop great headlines.

5. Be visual

Visual content increases engagement. So pair that compelling headline with a striking visual. Always. This is key to capturing reader interest.

Buzzsumo, a content analytics company, found that having at least one image in a Facebook or Twitter post leads to an average of twice as many shares compared to a post without images. A study by content marketer Skyword found a similar correlation between images and engagement, write Kawasaki and Fitzpatrick. “Total views of its clients’ content increased by 94% if a published article contained a relevant photograph or infographic, when compared to articles without an image in the same category,” the co-authors write.

6. Play the numbers game

The more you post, the greater your chances at going viral. Neetzan Zimmerman, who the Wall Street Journal called possibly “the most popular blogger working on the Web today” blogged for Gawker until 2014 and routinely drew the most unique visitors to the popular site. In an interview with HubSpot.com, Zimmerman shared that he posts 10 to 15 times per day. Not every post went viral, but the larger the volume of stories, the greater the chances of one taking off.

And don’t stop once your work is out there. Promote it actively on social media and do so repeatedly on different days at different times so you can capture different audiences. Tailor your posts for the social media platform.

Sure, you may lose some followers who don’t like repeat shares. But Kawasaki and Fitzpatrick found that this practice pays off. “When we decided to test the effect of repetition by sharing four identical posts with four different links to track clicks, we got about 1,300 clicks on the first, roughly the same on the second, 2,300 on the third and 2,700 on the fourth, for a total of 7,600 clicks. Would you be willing to risk complaints about repeated tweets to achieve 5.8 times more clicks?”

7. Play nice with others

Give credit where it’s due by linking to sources you site in your articles. “Links send traffic to the source as an act of gratitude; enable readers to learn more from the source; and increase your visibility and popularity with bloggers and websites,” write Kawasaki and Fitzpatrick.

And keep the gratitude flowing after your work is out there. Thank and retweet those who tweet your content. Follow them back. Retweet and favorite their stories. Offer thoughtful comments. Be engaged.

8. Study your stats

Check out how your stories compare against each other. What works? Why?

Pay attention to the stories that flopped and think about tweaks that could have made them better.

9. Time the release of your stories

Zimmerman recommends posting at 9 a.m. and noon EST. At 9 a.m. you’ll capture workers reluctant to dive into work at the start of the day.

At noon, you’ll capture West Coast workers arriving to the office and East Coast workers on their lunch break.

10. Give the reader a practical takeaway

You’ve written a compelling story with an irresistible headline. Now read over it and make sure it includes practical, actionable takeaways.

A key component of contagious content is getting readers to share content with their friends and followers. And since everyone from journalists and marketers to high school students to your aunt on Facebook is crafting their online brand, readers are more likely to share material that they find useful and makes them look good.

Demonstrate the value of your content, and watch your numbers soar.

http://www.forbes.com/sites/deborahlee/2014/12/17/10-brilliant-strategies-for-writing-viral-content/

HOw Not To Instagram

Queen joins Twitter

'Hey Liz, who are you loving on X Factor?': Queen joins Twitter to send message at science exhibition - but was one amused by the response from her subjects? 

• The Queen sent the tweet to declare a new science exhibition open 
• She touched a tablet computer screen to send her first message on the site
• The tweet with perfect punctuation was signed off by 'Elizabeth R' 
• It was sent on the official @BritishMonarchy Twitter account this morning 
• The tweet already has its own hashtag #thequeentweets which was trending
• Tweet prompted a flood of responses welcoming her to Twitter 
• It also brought out her first troll who replied: 'Welcome to Twitter. Abdicate' 
• Queen follows Prince Andrew and Prince Harry who have also tweeted  

The Queen has joined the Twitter generation - sending her first ever tweet to declare a new exhibition at the Science Museum officially open. 

The royal tweet, with perfect punctuation, read: 'It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.' 

But now the account is being bombarded with questions from users desperate to grab the monarch's attention.

One asked about her X Factor favourite while another urged the Queen, who he referred to as 'babe', to send out a selfie.

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The Queen takes off her glove to touch a tablet screen to send her first message via Twitter to officially open a new exhibition at the Science Museum in central London .

The Tweet sent by the Queen via the @BritishMonarchy account, which was signed off 'Elizabeth R' 

The tweet has already seen the hashtag #TheQueenTweets trending on the social media site 

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New friends? Some Twitter users have been very personal with the Queen, asking her for a selfie

While other Twitter users were just happy to see the monarch using the site with one even asking who she was loving on X Factor 

Watch as the Queen sends first tweet from Science Museum

The Queen sent out the message on a tablet computer after touring the exhibition, which explores how breakthroughs have transformed the way people communicate over the past 200 years. 

The Queen's message was sent via the official @BritishMonarchy Twitter account, gaining its own hashtag #thequeentweets. 

As soon as the monarch pressed send, Twitter users were quick to send their own messages back.

Many were sent by users welcoming the monarch to social media - with some encouraging her to embrace internet trends such as selfies and memes.

However within just minutes of sending her first tweet, the Queen had already attracted her first troll.

Four minutes after she tweeted, one user replied telling her: 'Welcome to twitter! Abdicate.'

One Twitter user offered some advice to the Queen suggesting 'more kooky hashtags' and 'cat meme' for her next tweet 

The parody account @Queen_UK tweeted their tongue-in-cheek disapproval to the monarch's first ever tweet 

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After Her Majesty sent the tweet, it appeared on the screen behind her for assembled guests to see 

He then continued saying: 'I like the fact that being a republican is now lower-effort than ever.'

While others were pleased to see her on the social media forum and seized the opportunity to ask what they've always wanted to know.

One asked: 'Hey Liz, who are you loving on X Factor?!'

While another said: 'When will your selfie be, please your highness?'

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This afternoon the tweet was being displayed at the top of the BT Tower in central London as BT are the lead sponsors of the new exhibition 

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The Queen's visit to the Science Museum in South Kensington comes after the opening of a new £15.6million gallery 

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During her reign the Queen has encountered many of the technological advances shown in the new exhibit 

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The Queen was accompanied by the Duke of Edinburgh on her visit to the museum, where she was presented with a technology themed bouquet of flowers 

She was also given suggestions on what to tweet next with users asking her for 'kooky hashtags' and cat memes.

But one account that welcomed the tweet with caution was popular parody account @Queen_UK.

The humorous feed, which has almost two million followers posted: 'Can't believe someone's started a sodding parody account', with a picture of the tweet.

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The Queen watches herself at the Coronation on a television set from the 1950s at the exhibition called 'Information Age' 

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During her reign, the Queen has encountered a rapidly changing technological world. Here she inspects an aerial tuning inductor from Roughby Radio Station in 1943 

The tweet was sent at the £15.6 million gallery at the museum in South Kensington, London features more than 800 objects and explores how breakthroughs have transformed the way people communicate over the past 200 years.

Normally a plaque is unveiled to herald the launch of a new project by a royal but this time the Queen, aged 88, sent the tweet, marking a technological milestone. 

For her visit to the museum she wore a vibrant blue coat and hat, with some on Twitter pointing out her colour choice was similar to that of the site's bird logo.

During her reign the Queen has encountered a rapidly-changing world of technology from the advent of the colour television to the mobile phone and the internet.

Television cameras were allowed inside Westminster Abbey in 1953 to film her Coronation and more than half a million extra television sets were sold in the weeks running up to the historic event.

Five years later she made the first trunk call in the United Kingdom and when email technology was in its infancy, the Queen became the first monarch to send one of the electronic messages, in 1976 during a visit to an Army base.

The concept of video-sharing website YouTube was explained to her by granddaughters Princesses Beatrice and Eugenie before she launched her own channel on the site in 2007 to promote the British monarchy.

Her own website, www.royal.gov.uk, was launched in 1997 during a visit to Kingsbury High School in Brent, north west London.

Other technological milestones for the Queen include personally uploading a video on to YouTube, during a visit to the Google offices in London in 2008.

However, she isn't the first royal to use Twitter as her son, the Duke of York is the most prolific tweeter in the royal family and has an account under his own name.

He signs off messages he has written with AY, for Andrew York.

The micro-blogging site has also been used by her grandson Prince Harry, who sent his first official tweet in May, but he admitted during the summer he no longer has a personal account, when chatting to a group of students who were promoting his Invictus Games on social media.

The Queen and members of her family are represented on Twitter by the account @BritishMonarchy, while @ClarenceHouse covers the Prince of Wales, Duchess of Cornwall, Duke and Duchess of Cambridge and Prince Harry.

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The Queen isn't the only member of the royal family to have tweeted. Her son the Duke of York has his own Twitter account and her grandson Prince Harry has also used the micro-blogging site 

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The Queen launched her own website in 1997 during a visit to a London school while in 2008 she uploaded her first video to YouTube 

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The Queen's grandson Prince Harry has also used Twitter and sent his first official tweet in May

The prince sent the tweet to promote his Invictus Games, which was held in London for injured servicemen and women 

11.35am: QUEEN'S FIRST TWEET... FOUR MINUTES LATER, HER FIRST TROLL

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Normally a plaque is unveiled by a member of the royal family to launch a new project, but this time the Queen decided to mark a technological milestone

The Queen made technological history again yesterday but she learned she will also have to roll with the inevitable punches of the internet age.

Because just four minutes after sending her first ever tweet, the Queen became a victim of trolling.

At 11:35am Her Majesty’s message went out from the @BritishMonarchy account to 724,000 followers on Twitter as she opened a gallery at the Science Museum in London.

The tweet read: ‘It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.’ 

Initially the post was retweeted, or shared, nearly 7,000 times, with the Science Museum becoming the first to reply. ‘We’re honoured The Queen chose to open our Information Age gallery by sending her first tweet,’ their message read.

But at 11:39am one user lowered the tone considerably, posting: ‘Welcome to Twitter! Abdicate.’ Sadly it was retweeted more than 100 times.

The user later posted: ‘I like the fact that being a republican is now lower-effort than ever’, suggesting that they think they will be able to reach the Queen directly with their anti-monarchy views.

Soon other Twitter users had joined in sending abusive messages, some of which are too unpleasant to publish here.

Conor Burns, Tory MP for Bournemouth West, attacked the original ‘abdicate’ tweet. ‘People say things on Twitter that they would never dare say face to face,’ he said. ‘It’s incredibly disrespectful.’

Andrew Rosindell, Tory MP for Romford, added: ‘It’s an insult. We have a monarchy that’s living in the modern world and for anyone to respond in that way is scandalous.’

The tweet brought out her the Queen's first troll who after welcoming her to Twitter then told her to abdicate 

Thomas Mace Archer-Mills, chairman of the British Monarchist Society, said: ‘It’s incredibly disrespectful. She is showing she is keeping up to date and embracing technology and change.’  

Last night it was unclear which device was used to send the Queen’s tweet. Although she was pictured with an iPad, it was later claimed that an iPhone had been used, suggesting she had not sent it herself. However, a spokesman for Buckingham Palace confirmed: ‘The Queen tweeted this morning from the Science Museum.’

http://www.dailymail.co.uk/news/article-2806343/One-s-tweet-Queen-Elizabeth-uses-Twitter-send-message-officially-opening-new-science-exhibition-hashtag.html