These Internet Marketing Secret Weapons Will Help You Get More Sales Online

 Great Tips to help  grow the E-business by  Jimmy Rodela.

Even for seasoned marketers, converting their website traffic into paying customers can be quite a challenge.

Sure. The process may be simple. But it sure isn’t easy.

While there are a plethora of things that can cause your website visitors to simply exit your website without buying anything from you (even after consuming your content), there are also ways to make them buy from you even if it isn’t originally their intention to do so.

Of course, we’re going to talk about the latter.

Excited? You should be.

While these methods have already been used by other marketers, they are by no means overused. Simply because the effort and the risk that goes with using these methods aren’t quite of the ordinary.

However, if there’s one thing that I can promise you, it would be that these strategies are proven and tested to work. If you’ll just take the time to re-engineer them to fit your business’ dynamics, you’ll surely get good (to great) results one way or the other.

Let’s jump right in.

1) Add a “University” section on your site.

The first time I saw this strategy was from Neil Patel’s website. Here’s how their University page looks.

image: http://pixel.watch/y3e2

Tip of the Day

image: http://media.carambo.la/Images/4951_2_4.jpg

Tips to Help Keep Your Piggy Banks Full

FirmBee

Amazing isn’t it?

If you’re looking to learn about internet marketing, you’ll without a doubt find this place to be your internet marketing haven. There’s just loads of things that you can learn from on this page alone.

Of course, when your website has something very similar to Neil’s university page, your website will also become the go to place of your target audience.

At this point, you’ll be able to establish your brand as an authority in the industry, be able to pitch them your services strategically, and build a strong relationship with them; all of which are key elements to converting your website visitors into buying customers.

Here are a couple of things you can add on your University page:

1. Case studies
2. In depth how-to-guides
3. In depth video tutorials
4. White papers
5. Interviews

2) Answer questions

There are several ways to go about using this strategy. You can either go to websites like Quora.com, go to forums, or setup a google alert so you can go to the specific platform that your target audience are asking their questions about your industry.

Using this strategy is so effective because answering other people’s questions will help establish your image as an expert in your industry – all while raking in more customers for your business.

Here are some of the most critical points that you need to remember when answering other people’s questions.

1. Leave a clear call-to-action at the end of your answer. Ask the users to contact you should they need your help.
2. Link to your website as much as possible.
3. Leave your signature whenever you can.
4. Write a comprehensive answer to their questions. The point is to add as much value as you can.

3) Get influencers to talk about you.

What do you think will happen if personalities like Neil Patel or Pat Flynn will give a positive feedback about your brand to their audience?

There’s just one word that came to my mind – sales – and lots of it!

Such is the power of influencer marketing. If used correctly, not only will you get massive exposure from the influencer’s audience, but you’ll get tons of sales from the get-go (among many others).

It’s no surprise that businesses are now using influencer marketing campaigns as one of their main marketing methods. It flat out works. And its results are quite epic!

If you’re looking to learn more about proven and tested strategies on how to make your influencer marketing campaigns a success, you can check out my post about, “3 Influencer Marketing Tips That You Need to Start Using RIGHT NOW!”

4) Make your contact info visible.

If your web visitors are keen on contacting you to inquire about your services, make sure that your contact info is readily available.

Make it easy for them to contact you.

You’ll be shocked at how other businesses don’t have a “contact us” page; or if they do, the page is hidden. It just doesn’t make any sense.

More than just making your contact page visible, I suggest that you take it a step further by making sure that your contact details are visible on all of your website’s pages.

This website is a classic example of what it means to make your contact details visible. Regardless of which page you go to, you’ll find their address, phone number, and even fax number on their side bar. Doing so makes it very convenient for your readers to contact you should they want. Trust me, you’ll be surprised at how your web visitors appreciate you doing this for them. Nothing can be more annoying to them than not being able to contact you when they’re 100% eager to buy your product.

5) Use a company mascot.

You’ll be amazed at what a mascot can do. :)

A lot of influencers talk about how you need to differentiate your business from your competitors. They’ve also been sharing tip and tricks to make your brand as “sticky” as it can be to your audience.

What better way to do that than to use a mascot, right?

Mascots are unique, they’re catchy, they’re good brand ambassadors, and of course, they do such an amazing job at making your brand as “sticky” as it can be to your audience.

In just a weeks time, there’s a chance that your audience may have forgotten your company name; but your mascot? I doubt it.

It doesn’t stop there.

There are TONS of other benefits that mascot’s can bring to your business. They can also help amplify emotional connections between your brand and your audience, and help you with improving your brand awareness (among many others).

Conclusion

If you aren’t quite sure about which internet marketing methods you’ll use to help you get more sales online, then this guide will give you a good head-start.

Just remember that while most of the tips I shared are quite challenging to implement, they are totally worth it. I’ve experienced it’s results first hand after using them on my client’s websites.

http://www.business2community.com/online-marketing/these-internet-marketing-secret-weapons-will-help-you-get-more-sales-online-01249576

Share Your Ideas | LinkedIn Celebrates Success

Facebook Patents Clever Way To Advertise Just To Important People

Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money.

Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebook’s justpatented one of the trickiest ways yet.

The idea is that Facebook could watch the rate at which a piece of content like a link is shared, then figure out whose posting led to a sudden increase in share rate in their network. Those people are the influencers, and the people that they discovered the content from are the experts.

Facebook could then target those people with ads and presumably charge businesses a boatload to reach them. It makes perfect sense. Why would it cost the same amount to reach someone famous, powerful, or widely cited as someone whose endorsement won’t sway people?

Influencers can be identified as people whose shares caused spikes in the local share rate

Spotted by PatentYogi and Smartup Legal the “Identify experts and influencers in a social network” patent was first submitted by Facebook’s ads head Andrew “Boz” Bosworth in 2011, but was just granted this week. In patent mumbo jumbo it “comprises identifying the first users who caused the non-zero rate of sharing of the element of information to locally increase significantly.”

Other tech giants like Google, Yahoo, and Microsoft have received patents for this so-called “Influencer Marketing” but none use as clever of a technique do determine who the VIPs are. Google’s looks for volume of connections, Yahoo’s can look at how influential someone’s own followers are, and Microsoft aims to assemble a set of influencers with the largest unduplicated audience.

But these all have the same flaw. They use connection count as a proxy for influence rather than measuring influence itself. Someone who aggressively networks and builds up tons of shallow connections could be mistaken for an influencer even if no one believes them

Facebook’s method directly measures influence by determining not just who has the most followers, but whose followers re-shared the content. Even if someone had a smaller following, they could be an influencer in a specific topic if their word inspires others to share. And the patent further identifies experts because they’re who first gets influencers to share.

Marketing to these people is obviously quite lucrative. If they recommend something, their followers will parrot that endorsement far and wide. Bosworth explains that “experts and influencers may be identified for any subject matter…at any granularity. For example, experts and influencers may be identified for all types of digital cameras, or only for single-lens reflex (SLR) digital cameras, or only for SLR digital cameras made by Canon, Inc.”

If you’re Canon, the ability to target Facebook ads to people who are experts and influencers on Canon products would obviously stir up more sales than targeting people who simply Like Canon or photography. Virality could make influencer demographics even more juicy than people who’ve shown buying intent by visiting Canon purchase pages.

Facebook doesn’t always productize its patents but this one seems reasonably easy to integrate. The social network could sell these expert and influencer demographics to advertisers at a frothy markup with its category targeting tool.

Klout may have given influencer marketing a smarmy name, but Facebook’s found a way to do it effectively at scale without publicly judging people. And Facebook’s method doesn’t require participation (or even consent). If you’re famous, and on Facebook, now it knows how to put a price on your head.

http://techcrunch.com/2015/02/16/facebook-influencer-marketing/

5 Ways Small Businesses can Use Twitter to Get More Customers

“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?”

All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with, and convert customers. Here are five ways that small businesses can use Twitter to do just that.

1. Find new customers using Twitter search

Twitter search is one of the not-quite-secret secrets of Twitter. Many small business owners don’t understand how powerful it can be for discovering new customers, but if you talk to a Twitter veteran, they’ll tell you they can’t live without it.

The billions of tweets that are sent every week are all available to be searched and sifted through using twitter.com/search-advanced.

To find new customers, try searching for keywords related to your product. If you are a pet grooming business, for instance, you might search for “dog shampoo” or “smelly cat.” Search for terms you think your customers would use when they’re talking about the problem that your business solves – and then send them a polite tweet letting them know that you can solve them.

2. Connect with your influencers

Using Twitter, you can network among the “rich and famous” within your niche. Thought leaders, influential customers, journalists, community figureheads and others are all on Twitter. By identifying and building a relationship with these people, your business can benefit greatly from word-of-mouth marketing.

To find your influencers, start by searching for industry keywords and paying particular attention to who is getting retweeted the most. Once you have a handful of influencers, you can put them into a list (and keep it private, if you don’t want them to know they’re on it) so you can keep track of what they tweet and engage with them on a regular basis.

3. Know your hashtags

Hashtags are like little windows into a larger conversation. They show you what is popular on Twitter and in your industry. By using Twitter search or paying attention to the hashtags your influencers use, you can identify popular hashtags and use these in your tweets to get them in front of a larger audience.

4. Advertise

One effective, albeit not necessarily cheap, way of attracting new customers is to simply pay to show your tweets to a wide, targeted audience. Twitter Ads offers many types of advertising, including promoting your account or promoting specific tweets, that you can purchase to reach potential customers who may not yet be aware of your brand.

5. Join your local community

Lastly, small businesses can connect to their local communities on Twitter in order to get in front of a local audience. Try searching for your local chamber, business organizations, prominent community leaders, and other accounts that would be interested in promoting your own local business.

It’s also a good idea to use the Twitter search operator “Near this place” to identify tweets sent from locals, and engage in the ones that make sense.

http://www.adweek.com/socialtimes/twitter-more-customers/615587

3 Great Choices for a Winning Content-Marketing Strategy

Pratik Dholakiya  tips on Content Marketing Strategy

With companies planning to increase their digital marketing spending over the coming months, the spotlight is on online marketers to implement strategies that deliver high ROI. They need to take a hard look at their Internet marketing strategies, evaluate their efficacy and implement those they believe will help meet business objectives.

But the problem is all online marketers worth their salt are doing the same thing. They are putting every ounce of effort to ensure it is their brand that wins the battle for consumer mindshare. So, what is it that separates successful marketers from the ones that aren’t able to achieve tangible results?

In one word -- choices!

Successful online marketers make the right strategic choices more often than not; and even if they do get things wrong sometimes, they recalibrate, restrategize and correct course. Here are three choices online marketers must make to ensure they don’t go wrong with marketing deliverables:

1. Value over marketing.

This is a tricky one. Internet marketers must focus on value addition rather than promoting the brand and its products and services. The idea is to use a collection of marketing tactics to provide useful, actionable information to target customers. It doesn’t have to be all about your brand.

Using the 80-20 rule helps. Ideally, just 20 percent of information should center on your brand, the remaining 80 percent should add value to the lives of your target audience at some level. Think of marketing in terms of customer engagement rather than selling. This will not only help you acquire customers but also retain them over a period of time.

2. Relationship building over link building.

The era of link building is fading. Don’t get me wrong. The importance of links in online marketing remains intact, but you need to stop making a conscious effort to build links; instead, you must choose to build meaningful relationships.

Link building will happen naturally as you forge long-term relationships with your customers, niche influencers and other important stakeholders. Quick Sprout’s link building guide has a chapter on “relationship based link building” that is a must read on this subject.

Why is relationship building important? It’s because Google frowns on anything that even remotely resembles a link building tactic. It wants you to earn links naturally. But, why would influencers in your niche choose to link back to a post you’ve written, or allow you to publish content on their site?

They will only do so if they know and trust you. This is why “relationships” matter. The more personal your relationship with authority figures in your niche, the better it is for your link building efforts.

3. Substance over activity on social media.

We’ve heard industry experts and thought leaders holding forth on the importance of active engagement with existing and potential customers on social media. Yes, it’s important to achieve a fair degree of frequency, when it comes to sharing content with your target audience on social media, but frequency or regularity alone won’t cut it for you.

Your activities must be backed by substance. For example, you might be sharing links, images and videos, but if they don’t benefit your brand or your target audience, it will be of little use to your marketing efforts.

Each and every piece of content you share on social media should be shareworthy.

If you are sharing a link to an article written by a thought leader in your niche, think very carefully if it’s something your target audience will love going through. If it’s a video you are sharing, check whether it’s something your followers will appreciate. Otherwise, it makes very little sense for you to share that piece of content. You will be wasting your time and also that of your audience.

Marketers who’re getting the most out of social media marketing know when and how to share, but most importantly know “why they are sharing what they are sharing”.

Let me be very clear -- the right choices do not “guarantee” the results you are looking for, but definitely put you on course for achieving your marketing objectives. In the end, you also need to make your choices count.

http://www.entrepreneur.com/article/242368

Making A Significant Contribution In Your LinkedIn Groups

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups.

How do you start to make a more significant contribution?

The main reason that you are a member of all of those LinkedIn groups is because you want (and need) to focus on the members of your target audience with whom you can share the most productive and mutually beneficial relationship. It may surprise you to learn how many people underestimate the power of LinkedIn. Many, many people have joined a small number of LinkedIn groups and that is the end of it. Another scenario is that a person (perhaps you) have joined a large number of groups but you do absolutely nothing with those connections. You are really hurting yourself and your business by not doing anything. Those groups will prove to be extremely valuable to your business if you get the most out of those connections as you can. There are actually many different benefits that you can derive from LinkedIn groups, including establishing yourself as a subject matter expert (SME), proving your credibility to the other people, and making your online connections understand that you are someone whom they should trust. Those are absolutely critical qualities when it comes to business success.

One of the more recent improvements of LinkedIn Groups is a feature called “Top Contributors,” which can pinpoint the members of your groups that have made the biggest “splash” in the groups. If you are a top contributor, that means that you have suggested topics that excite the other group members and those discussions really go a long way when it comes to building credibility, especially with people with whom you have had very little interaction up to that point. Being a top contributor will also do a great deal for your online exposure and LinkedIn will put you at the top of the page that is sent to the other members to share discussions. There are specific steps to follow in order for you to become a top contributor.

• The first thing that you will need to do is join 50 groups (as mentioned previously): You will want to choose not only groups that are relevant to your niche but also groups that have a large number of members in them. It is important to take advantage of as many groups as possible. You will want to search using relevant keywords and key phrases. However, it is important that you don’t choose keywords or key phrases that are too complicated. You want them to be simple yet just descriptive enough. It is probably best to choose as many local groups as possible. If you put in too much detail, it will be harder for other people to find you. Another important thing to remember is that many groups will have to approve you before you are actually a member of that particular group. The approval can take anywhere from one day to two weeks. If it takes any more than that, you may want to reconsider whether you really want to become a member of that group.
• Identifying top-quality groups: You will probably not have a difficult time identifying the right groups for your business. The easiest ways to determine this are by the quality of the discussions in that particular group, the appropriateness of the group members, the consistent frequency of the comment postings, and the amount of spam that you see.
• Begin to get involved with the discussions: Once you have been accepted to the appropriate groups, you need to start getting involved with the members. It is advisable that you jump on the discussions that are already going on as opposed to starting your own discussions right off the bat. That can come later.
• Choose really exciting content to address: It makes perfect sense to identify the most interesting content and start to engage people. With a little luck and your great mind, the discussion will prove very interesting indeed!
• Create amazing content that really demonstrates what you stand for: Although you will be a member of 50 different groups. you need to focus your thinking on one group and create content that will put you in the position of sharing content that will really get people excited about what you are saying. The other groups will follow after that and you will start to work all of your groups effectively.
• Ask a thought-provoking question: A wonderful way to get a discussion moving is to ask an interesting, thought-provoking question that compels people to want to get involved. It is also important to remember not to ask a question that can be answered with either “yes” or “no.” You want to discussion to continue for quite a while and “yes” or “no” will not allow that to happen.

Conclusion

Being a top contributor in your LinkedIn groups is critical to your continued professional success. The effective approach has been outlined here and if you follow those steps in that order, you will be a top contributor before you know it. Just remember that LinkedIn groups is an extremely powerful tool so take full advantage of it. After you have mastered the ability to become a top contributor in your LinkedIn groups, the next thing that will happen will be that you will become an influencer.

http://www.business2community.com/linkedin/making-significant-contribution-linkedin-groups-01158293

Tips for Successful Guest Blogging

How to Become an Effective Guest Blogging

Website owner's today are considering guest blogging as part of their marketing technique in the online market.

Guest blogging or guest posting is the art of creating high quality of content to be published on another niche blogs or website. It is a useful tool used to enhance the blogger's reputation and exposure. Building authority in the online industry is one of the most important aspects for effective blogging.

If you want to be an influential blogger, this article will guide you on how to maximize your writing potential as guest blogger.  It's time to take advantage with today’s trend in the business world for you to earn extra income without leaving your couch.

Identify Your Goals

Set your goal for guest blogging to determine the kind of blogs you want to write. Generally, there are things that you should consider ahead of time.

1. Building an authority in the industry

2. Generating traffic into your own web page

3. Creating back links to your web page

Find Online Opportunities

When searching for niche blogs find websites with same niche as yours and consider the four important criteria.

1. same niche blogs

2. target audience of the blog

3. readership of the blog

4. social media activity  of the blog owner

It is really advisable to write guest blog for relevant niches with high authority blogs. Stick to your unique style in blogging to stand out from other bloggers. Impressing the blog owners whom you submitted your guest post means repeat business.      

Where to Find Guest Post Opportunities

1. Google Searches

Using Google Searches, you can instantly find guest posting opportunities by simply replacing keyword with keywords from your niche like keyword “guest post” and keyword “accepting guest posts”. These Google searches will lead you to guest posts by other writers.

2. Social Searches

Lots of guest posters or bloggers share their guest posts on social media networks.  Search and follow the links because some of these blogs are owned by bloggers who accept guest bloggers.

3. MyBlogGuest

Sign up at My Blog Guest to search for bloggers who are accepting guest posts. You can also post your own information so that blog owners can find you. Nothing to worry, signing up at My Blog Guest is free.

4.. Backlinks of Competitors

Look for the backlinks of your competitors to find blogs writer by other guest bloggers. Check if you have access to Open Site Explorer to find the backlinks of your competitors.

How to become the most influential guest blogger?

ü  Make your blogging skills clean, simple, and precise. No need to show off your high vocabulary skills which makes people consult the dictionary or check other references.

ü  Never plagiarized other web content, blogs or, posts to avoid disgrace to your business. Always write fresh ideas to catch the attention of your readers. Do not worry too much about the quality of your content since you will improve over time.

ü  Bear in mind that readers always expect for useful information. Again be unique and creative in presenting information.

ü  Try to write on major blog sites like  Engadget, TechCrunch, and Mashable. These are famous sites where you can establish a great portfolio as a blogger. Make sure you earned the reputation of being a good blogger to get your posts on these sites.

ü  Follow your readers to check their comments for your own improvement. Reply to their comments as it builds trust between you and your readers.

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How To Find The Right YouTube Influencers For Your Brand

Editor’s note: Polina Haryacha is a Senior Brand Manager at My.com, where she focuses on strategic brand development for video games.

Earned media is stealing the show. According to Nielsen, 84 percent of consumers say they trust peer recommendations above all other sources of advertising. According to McKinsey and Deloitte, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, while people referred by loyal customers have a 37 percent higher retention rate.

So what does earned media have to do with YouTube? It’s all about the Influencers. YouTube Influencers are more popular among U.S. teens than mainstream celebrities. And with 100 hours of video uploaded per minute and 6 billion hours of viewership per month, that means YouTube is a force to be reckoned with when it comes to marketing your message.

The secret is certainly out. Companies around the world are recognizing the advantages of leveraging YouTube Influencers and their marketing power. For example, Activision, a major video game publisher, decided to lean in to YouTube Influencers and gained 

outstanding results. Influencers’ videos about “Call of Duty” have been viewed 9.7 billion 

times to date, which is nearly 20 times the number of views for videos on the brand’s own media platforms.

Here are a few ways you can identify and connect with YouTube Influencers to partner on your next brand campaign.

Multi-Channel Networks

There are talent management agencies that will recruit YouTube Influencers and help set up a brand campaign. The most popular networks are Maker Studios, Fullscreen and Machinima. These companies reach out to their network of YouTube channels, find available talent, help to target the best Influencers for your brand, and make deals on your behalf.

They come back to you with a list of Influencers and proposed campaign concepts and project costs, which include the talent compensation and agency fees. Sometimes you will find that agencies are the only way to connect with desirable talent, as channel owners won’t get back to you directly (this is especially true for larger channels). The drawback is that often agencies do not deeply understand the nature and specific needs of your brand and simply offer partnerships with popular channels, which are not always your best bet.

Influencer Exchange Platforms

Another solution for reaching out to Influencers is using platforms that act as a virtual marketplace for connecting brands and Influencers. They are very similar to outsourcing platforms like Elance or oDesk, where people can submit projects and get proposals from freelancers. For example, self-service tool FameBit allows brands to outline their expectations for campaigns and receive proposals directly from YouTubers.

FameBit’s limitation is that there is no way to filter talent from one long list of proposals to easily find the channel with the best focus and momentum for your brand. They also have brands sign a six-month exclusivity agreement, restricting a company from entering into any deal with the Influencer to create promotional media content.

On the plus side, FameBit includes each channel’s audience age and geographic coverage data, which is critical data when trying to find the right channel for your brand.

There are other similar platforms, such as Reelio, Grapevine and Influicity but most are still in beta.

Reaching Out Directly

Brands can also connect with Influencers directly on YouTube. The majority of YouTube talents publish their business email in the channel’s “About” section. The default “Send Message” is also available. Here are some general recommendations for an intro email:

1. Demonstrate sincere interest and understanding of the channel and its audience.
2. Explain why you feel that your brand would be a good fit for the channel and how it will benefit the channel’s audience.
3. Do your research and offer something valuable to the Influencer. Depending on the stage and focus of the channel, talent may seek quality exclusive content; more exposure outside their channel (i.e. cross-promotion on your brand`s channels); consistent content updates (i.e. a series of video content), which can lead to a mutually beneficial long-term partnership; and deeper audience engagement (i.e. any interactive campaigns, contests, giveaways etc.).

If you don’t hear back from the channel owner, make sure you follow up and reach out via other sources, such as Facebook or Twitter. YouTube talents receive a ton of emails daily, and an email can easily go unnoticed or get lost in a spam folder.

Identifying the Right Talent

The most challenging element of any of these methods is to correctly identify the talent that best suits your brand and campaign goals. Studying Influencers on YouTube is extremely time-consuming and provides limited insight into the channels. Vital data like demographics, content popularity outside the channel, etc. is inaccessible. Further, there’s no convenient way to measure potential for conversion. However, there are tools that can make the selection process faster and more efficient.

OpenSlate analyzes YouTube API, social media, and media campaigns’ performance data to measure a channel’s performance. They compute all of this data and calculate scores for the following categories:

• Engagement — how actively an audience interacts with channel’s content;
• Consistency — how consistently is the channel delivering meaningful content;
• Influence — whether a channel stimulates action and audience growth; how content is shared outside the channel; and whether viewers turning into subscribers;
• Slate Score — calculated based on momentum and all the above scores.

OpenSlate also allows you to filter channels by category, geography, subject matter and level of brand safety. They reveal a channel’s demographic data and offer a keyword search and side-by-side channel comparison. As of today, OpenSlate stores data on more than 220,000 channels. However one drawback is that they do not allow you to export data outside of the platform.

Tubular is similar to OpenSlate. However they differ in the following ways: they operate with data from more than 2 million YouTube Influencers; allow data to be exported; provide a channel’s contact details and network affiliation; and provide additional info about channel’s other social media engagement.

Tubular calculates and assigns an “Influencer Score” based on a custom formula using APIs from YouTube, Twitter, web crawls and other publicly available data sources. Tubular also features another useful score called Engagement per View, similar to OpenSlate’s Engagement score.

Measuring Results

Once you find the right YouTube Influencers, you need to plan performance evaluations, set KPIs and put tracking in place. Here are some tips on which metrics you should you be measuring and how.

Campaign CPA and CPC. To measure clicks and conversions, you need to first generate tracking links. Next, you should ask the Influencer to use your tracking link within video descriptions and video annotations. For the video description, you want the link to look clean, so it is recommended to short branded links that can be generated with Bit.ly or similar tools.

Share and Share Rate. Tools like Tubular or VideoIQ can give you an idea of how popular a video is outside of YouTube itself. You can also measure the efficiency of each social media network by dividing the number of shares by the total engaged views and then multiply by 100.

Velocity. Besides the number of views, you can find more insight about video performance on a YouTube video page. Click “More – Statistics” beneath the video. There, you will find data about the video’s popularity and trending, how many times the video was shared, and how many viewers subscribed to the channel. All of these stats will help you understand how strongly your brand resonates with the channel’s audience and whether you should run more campaigns with this particular Influencer.

By strategically selecting and connecting with the right YouTube Influencer, brands have the opportunity to tap into an engaged fan base that’s growing at an unprecedented rate. Stay on top of emerging industry trends and tools to ensure you are able to leverage new marketing opportunities like this one before your competition does.

http://techcrunch.com/2014/12/31/how-to-find-the-right-youtube-influencers-for-your-brand/