Getting started with GetResponse

4 Tricks to improve your Landing Page

How to improve your landing Page and actually make $$$$$$$$$$$$

Optimizing The Landing Page Itself

What happens when your targeted potential leads actually land on the page? What would be their reaction? Double check the following factors that make up your landing page:

Branding – Your landing page doesn’t just have to look nice, it should be aesthetically pleasing as well as branded. Use your brand’s colors and color schemes to generate brand recall from your page’s design. You should also take your copy and images into consideration — there may be too much info on the page to meet your Internet marketing conversion goals.

Read more at http://www.business2community.com/online-marketing/elevate-internet-marketing-4-simple-landing-page-tweaks-01176003#4LHS5hWJPGTITsID.99

Usability in design – Landing pages typically don’t have navigation menus because you want your readers to focus on the single goal laid out in your Internet marketing plan. Of course, while you want your readers focusing on completing the submission form and reading your offer without leaving the page, they might also need more information.

This is where additional copy, imagery, or even video should be available to the user so they don’t leave the page while allowing for a complete and engaging user experience. Most CMS have effective plug-ins that will do the trick.

Information architecture – Don’t panic; it’s one of those Internet marketing terms that only sounds complicated. It refers to how information is presented on the landing page. For the typical webpage, the IA is straightforward:

• Navigation at the top or immediate sidebars
• Menus with an umbrella and then sub-categories
• Menus need to be keyword specific and relevant to the user
• The most critical copy and elements above the fold (Internet marketing best practice recommend H1 text and most important blurbs and CTAs)

But for landing pages, you need a bit more focus.

• Navigation is purposely omitted – You wouldn’t want your readers navigating away from your carefully crafted Internet marketing offer.
• Value proposition statement up top and center, with supporting blurb for better impact and finally, an eye-catching CTA plus a submission form – This is the standard, but depending on your design and copy, the use of white space may be variable.
• Supporting copy immediately below – Required as a secondary convincer to the value proposition statement.
• Video and other elements – Depending on how impactful these elements are, they may replace the standard above-the-fold elements entirely. Having an assortment of videos and variety of graphics in your Internet marketing toolbox helps keep the landing page fresh.

And there you have it: small tweaks that can seriously boost your landing page’s ability to convert and generate leads. These guidelines aren’t Internet marketing rules that you absolutely cannot break, apply them to your specific situation. In the same vein, deviation from these standards if necessary, as long it fits within your Internet marketing strategy.

The success of your overall Internet marketing strategy is hinged on the ability of client-facing tools like landing pages to deliver ROI. So, don’t hesitate to make sound changes based on the above Internet marketing best practices and make the most of your landing pages.

As part of your Internet marketing repertoire, your landing page plays a crucial role. image: http://cdn2.business2community.com/wp-content/uploads/2015/03/3932774410_de2ac87d74_z.jpg.jpg With better landing pages, your Internet marketing gets more people to raise their hands for your offers Optimizing The Landing Page Itself What happens when your targeted potential leads actually land on the page? What would be their reaction? Double check the following factors that make up your landing page: Branding – Your landing page doesn’t just have to look nice, it should be aesthetically pleasing as well as branded. Use your brand’s colors and color schemes to generate brand recall from your page’s design. You should also take your copy and images into consideration — there may be too much info on the page to meet your Internet marketing conversion goals. Read more at http://www.business2community.com/online-marketing/elevate-internet-marketing-4-simple-landing-page-tweaks-01176003#4LHS5hWJPGTITsID.99

Jeff Bullas's Killer Tips to get your article go viral on LinkedIn

image: http://cdn2.business2community.com/wp-content/uploads/2015/02/6-Ways-to-Create-and-Publish-a-Killer-Article-on-LinkedIn.jpg.jpg

In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries.

That’s 230 million users around the globe who can now tell their stories, show their expertise, and express their ideas on LinkedIn.

image: http://cdn.business2community.com/wp-content/uploads/2015/02/linkedin-notifications.png-300x288.png

Recommended for YouWebcast: Video Marketing: 3 Building Blocks to Get You Started

Becoming a publisher on LinkedIn can be a powerful way to reach your target market and generate new leads. The new platform promises to match the blog’s topic with users who share an interest in that particular vertical.

It also gives you greater exposure to your current network given every blog you post is distributed to their news feed and displayed within their notification settings located at the very top of their LinkedIn profile.

If your contacts like the article and decide to share that on LinkedIn, Facebook or Twitter, this will not only create greater exposure but those who aren’t connected with you; may like your work that much that they end up “FOLLOWING” you to receive future posts helping you create a following of raving fans for years to come!!

My blog post results so far:

• Appeared on the homepage of LinkedIn four times now
• Reached over 128,000 blog views and 1000 comments
• Shared more than 20,193 times
• Generated over 430 leads
• Increased my following by an extra 2,300

Here’s a screenshot of a few articles I’ve written:

image: http://cdn.business2community.com/wp-content/uploads/2015/02/linkedin-posts.png.png

How to know if you’ve been approved to publish

To know whether or not you’ve been approved to start publishing content, simply go into your LinkedIn account. If you’ve been approved there will be a grey pencil icon on the status box at the top of your home page as illustrated within the image to your right.

image: http://cdn2.business2community.com/wp-content/uploads/2015/02/approved-publishing-on-linkedin.png.png

If this pencil icon is not displayed, it means that they have not rolled out the publishing feature to your account. Not to worry, simply email their customer service team and request an upgrade to your profile so you can start publishing on LinkedIn.

Publishing your blog is real easy

Simply go to the home page of your account, hover over the pencil icon I showed you earlier. When you do this it will reveal the text “create a post.”

Once you’ve clicked on the link, it will then direct you to a page where you will see a blank blog post ready for you to populate with your headline and main copy.

Start by thinking about your headline! Make sure it’s short, sharp and compelling. Once you have your headline figured out, go ahead and write your copy. I find generally anywhere between 500-700 words is a good length.

image: http://cdn2.business2community.com/wp-content/uploads/2015/02/publishing-platform.png.png

Given that any content you publish on LinkedIn is going to be associated with your profile (and be visible to your network), you will want to ensure that the content you publish on LinkedIn is of the highest quality. Your LinkedIn profile, after all, is your professional online identity. That means your reputation is at stake. Don’t publish anything that could jeopardize or harm your reputation.

Plus the better the content and the more compelling your headline, LinkedIn may end up featuring your article on one of the categories within the “Pulse” network or better yet feature it on the home page giving you visibility to over 300 million members worldwide.

Six tips to implement before publishing

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday, and Tuesday morning between 8 a.m.-9 a.m. is the best times to post. I should note that these times are based on EST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

4. Include videos & images: Break up your text with images and videos so that people don’t get information overwhelm when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.

5. Ask questions: Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.

6. Check the analytics: LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.

Following the same suggestions listed above, below is a screenshot of a blog I wrote on LinkedIn. Within 1 hour, it was featured on the home page and stayed as the top story within the “Entrepreneurship & Small Business” category of LinkedIn’s Pulse network for an entire day helping me reach over 9,000 views and over 100 comments.

Now that you know what steps are required to start blogging on LinkedIn, hopefully its inspired you to get your next article out there for the whole world to read.

You never know, you’re post may start that conversation with your next investor or business partner; it may get you noticed by others in your company or industry and help enhance your reputation as a thought leader. But most of all, it may simply help others.

Whether you’ve just written your first post or have a few under your belt. I’d be interested to know what strategies you’ve implemented on LinkedIn to grow your following and engagement with that audience.

http://www.business2community.com/linkedin/6-tips-create-publish-killer-article-linkedin-01153304

How to Make $300000 A month on Youtube

YouTube sent Torontonian Evan Fong this YouTube bag when he broke 10-million subscribers on the video site. (Evan Fong/Instagram)

Twenty-two-year-old Toronto native Evan Fong is about to crack the Top 25 list for most YouTube subscribers, passing Ellen DeGeneres and Justin Bieber.

And he'll do it by playing video games.

Approaching 11 million subscribers and two billion views, Fong's YouTube channelVanossGaming is part of a massive trend: a subculture of young people are tuning out of TV and are instead going online to watch other people play and talk over video games.

A source with knowledge of YouTube's payment structure estimated Fong could be making in the neighbourhood of US$300,000 a month from his videos.

"If you're really into gaming there's not really anything on TV," says Fong, who typically gets between four to 14 million views for his content daily.

"Viewers really like the authentic type of content from regular people just playing games because they can relate to that.

"And I think that's a huge reason why people prefer to watch YouTube videos. It really is a totally different experience and it's something you can't find on TV."

In a typical VanossGaming video, Fong and a group of friends chat, laugh and make jokes over gameplay from popular titles such as Grand Theft Auto V or Call of Duty: World at War.

The trend was recently lampooned in a South Park episode, which featured Swedish YouTuber Felix Kjellberg, who uses the alias PewDiePie online. Kjellberg has the most-viewed channel on all of YouTube.

When something is targeted by South Park you know it's a very big deal culturally, says Joshua Cohen, founder of the industry news outletTubefilter.com.

"It's a very good testament to how viewing habits have changed for younger generations, what's appealing to them and what makes sense for them to watch," Cohen says.

"Gamers have developed one of the most massive and ardent fan bases in the world on YouTube. It's pretty impressive."

Never expected success on YouTube

Fong dropped out of university in his second year as his YouTube channel began exploding in popularity. He says he never expected to get paid to play video games.

He launched his channel back in 2011 but didn't spend much time on it at first. He was focused on playing junior hockey and chasing a U.S. scholarship.

"In the early days I remember maybe 1,000 views was something that would be off the charts for me," Fong recalls.

"It took, I would say, about a good year and a half (to start becoming popular). It started really slow and I didn't take it really seriously. It wasn't something that I strived to do to the best of my ability like I do now."

When his hockey dreams didn't pan out he went to school full-time. His parents were understandably concerned as his YouTube channel stole more and more time from his university studies.

"It was something they weren't always fully supportive of. Even though there's a lot of potential for somebody starting a YouTube channel it's obviously not a guaranteed path. They just basically wanted to make sure I was still taking school seriously," Fong says.

"But I was very conservative. I never wanted to stop university and risk that opportunity. So what I did was I made sure I was successful enough on YouTube before I (dropped out). I probably stopped school a lot later than most full-time YouTubers did."

While his channel's growth is still meteoric, Fung is level-headed enough to know it could stall — or crash — at any time.

"Anything on the Internet can blow up and go away," he says.

"You're only as good as your last video on YouTube."

LeadPages Webinar - If you’re a marketer or business owner, you must watch it

If you’re a marketer or business owner, you must watch this today at 18.00 EST time . . .


Make 2015 Your Best Year Yet: Join LeadPages live training this week to see how you can double the growth of your business in 2015. ...
<< http://tiny.cc/pwmdsx >>

If you haven’t heard me say this before, LeadPages is a company that continues to impress the entire industry.
In 2014 alone, LeadPages grew their email list from 40,000 to 120,000. In other words, they tripled the size of their audience -- and tripled their number of potential customers.
In Less than 24 hours , LeadPages is hosting an all-new training to give you a glimpse at how they did it.
In this live training Tim at LeadPages will show you their top list-building tactics of 2014 -- that you can use to double your business growth in 2015.


These are the specific tactics you need to know about if. . .
-You have any interest in adding to your bottom line in 2015.
-You want to create a new email list or grow an existing email list.
-You have clients who are looking for new marketing ideas this year.
-You are short on time, and need to get your 2015 marketing plan in place now.
If this sounds like where you’re at, then I highly recommend you make time for this live training on Wednesday at 6 pm Eastern.
Register for this free live training here  << http://tiny.cc/pwmdsx >>


See you there
Eddie

In this live training, Tim Paige will show you how to use LeadPages' top audience building tactics of 2014 to double your business growth in 2015.

lp.leadpages.net

Aweber vs Getresponse - comparison of the two leading autoresponders in the market.

I think that an auto responder tool is essential for every marketer or business online, the 2 leading tools in the market are Aweber  and  GetResponse.

When you need to decide between the two there is much more than the price to compare, yet if you are just starting to build a list and have less than 1000 subscribers and a tight budget it’s a question you would probably ask yourself.

As I have tried both tools in my lists I can tell you about my experience using the products and in addition to add a general view of the product from other reviews I read about the subject.

LETS START WITH WHAT THE HECK IS AN AUTO RESPONDER

Aweber and Getresponse are both auto-responders  that are used by any business online and email marketers to:

- Hosting and maintain your list of subscribers

- Create newsletters and broadcast to your lists of subscribers in the schedule you define up to one year in advance.

- They give you an option of dividing the email marketing campaigns for different niches, for new subscribers and for subscribers already listed for a while.

- convert blog post to email

- split test

- track subscribers activity , how many subscribers opened the email how many clicked the link and how many purchase the product.

- good support and large knowledge base - you can get in touch by phone chat or email in case you need help.

- integration - good integration with 3rd party tools as this is the leading product in the market for a reason.

 

PRICE COMPARISON

GetResponse is cheaper than Aweber  if you are a newbie and your list of subscribers include less than 1000 people GetResponse lets you start your marketing journey from $15.

Aweber will charge you $19 for a 500 list of subscribers but  $29: for 25,000 people.

For experience marketers with a large list of subscribers the differences are small. As with both systems you get a discount if you sign-up for a year

GetResponse  will usually be cheeper at least until you have 25k subscribers

• Aweber will also charge you for anybody who unsubscribes while GetResponse won’t.

TEMPLATES

Aweber’s templates look a bit better than Getresponse  but as I don’t use the templates It’s very hard for me to be objective

Getresponse’s templates look fine and are easily to amend.

Aweber’s templates are slightly more visually appealing but overall there is not much of a difference in the complexity and the design.

KEY FEATURES

Getresponse and Aweber offer a similar feature set, the key features being:

•Ability to capture data and host mailing lists (you get a little bit of HTML code that you can insert on your site or social media profiles to capture email addresses)

• A wide range of predesigned e-newsletter templates

• Autoresponder functionality which allows you to send automated e-newsletters at pre-defined intervals to subscribers after they sign up

• Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing

• RSS to e-newsletter functionality (useful for automatically sending your blog posts to subscribers on your mailing list)

• Easy-to-use message builders that allow you to create and edit e-newsletters without coding

• Integration with various third-party sites/tools (for example, online shopping services such as Amazon Payments, Paypal  and Google Checkout or CRM tools like Capsule and Salesforce) - this allows you to add customers to mailing lists at the point of sale, for example, or use Aweber and Getresponse to send e-newsletters to customers on your CRM system.

• Responsive email templates.

IMPORTING DATA

Both GetResponse  and Aweber allow this feature and I couldn’t fault any of them for not doing the job properly.

INTEGRATION WITH OTHER SYSTEMS

Aweber  still does better job than Getresponse is in its integration with third party sites and tools, they  both tools offer  good  integrations with other sites and tools such as Paypal, Amazon Payments , leadpages but  many  Getresponse integrations involve setting up an additional adapter to complete the functions.

LANDING PAGE CREATION- Optin Pages.

Landing pages or 'squeeze pages' or sometimes called “optin pages” are web pages designed to capture your name and email address.

They typically contain a form, some decent images and a small amount of text spelling out the benefit of submitting your email address - it's generally better to use landing pages for online ad campaigns over a form that sits on your website, simply because they are optimized for capturing data (as they contain less content to distract users).

Getresponse gives you  a landing page creator out of the box, that allows you to make use of 100+ templates and a drag and drop editor to create a great landing pages. To do similar things with Aweber, you would need third party tools, or to hire a designer to code your landing page – this is a tedious task.

.Free trials

The closest you get to a free trial in Aweber, is a $1 trial ,Getresponse, on the other hand, give you a 30 day free trial and  no  credit card details are required.

WHAT IS THE CONCLUSION?

Both Aweber and Getresponse  are great for marketing email campaigns and maintenance of your lists in some areas one is better than the other but both came along way from the early days of email marketing and indeed it is difficult to say which one is better. If you are a new I would recommend to start with get response as you get 30 days trial and the price is more competitive up to 1000 subscribers. If you are looking for better integration I would go for Aweber as it is currently the leading tool and therefore 3rd party integration is at a click of a button.