How to Build Profitable Customer Relationships Using Email Marketing

Like any relationship, your relationship with your customers is built on trust and communication. Happy customers equal a more successful business. Email marketing can help you get there, but only if you’re doing it correctly.

Here are seven simple ways you can use email marketing to build profitable customer relationships:

1. Be Consistent

Imagine if you went for weeks without hearing from your significant other. You wouldn’t like that, would you? Your customers appreciate consistent communication, too.

To stay connected, send them a regular newsletter. And if you say you’ll send a weekly newsletter, make sure you deliver it weekly. If and when they have a problem that your business can solve, you’ll be the first person they turn to.

Email autoresponders (aka follow up messages) are another great way of staying in touch on a regular basis. The key advantage is that you can automate these so they go out to every new customer at a set interval.

2. Get Personal with Your Messages

Having a relationship with your customers means you know who they are on a personal level. Segmentation is a great way to make your email marketing personal to your customers.

It starts with gaining an understanding of who your customers are, what their needs are, what struggles they experience, and what success looks like for them. A great example of this is Marcus Sheridan, who successfully launched a fiber-glass pool company in the midst of an economic slump, thanks to his ability to understand his clients’ needs and meet those needs with education.

Send your customers highly relevant content that satisfies their needs and interests, and there’s no telling what you can accomplish.

3. Be Clear and Direct

There’s nothing more frustrating that not knowing what someone wants. Being clear and direct in your emails to your customers only strengthens your relationship. When they sign up to receive emails from you, tell them exactly what they can expect to receive from you. When you send them emails, make sure you tell them what you want them to do with a clear call to action. Try to keep your calls to action to a minimum in your messages.

4. Provide Relevant Solutions

This one ties back to being personal. The more you know about your customers, the better equipped you’ll be to provide them with the content they’re looking for.

Before you hit “send,” ask yourself, “Does it serve me or my reader?” If it’s not serving your reader, don’t send it. Find a way to make what you want match with what your customer wants.

Another great way to strengthen customer relationships is to ensure that your customers know you value them. Who doesn’t love to feel important and appreciated. By rewarding your customers with exclusive content, information, discounts, etc., you deepen the relationship you have with them.

5. Involve Your Customers

Everyone enjoys feeling appreciated and valued. A great way of helping your customers feel this way is by asking for their feedback, listening to their input, and acting on it. This doesn’t just have to be feedback about your product or service, but about the content of the emails you provide them.

Simply put, let your audience direct your content. What better way to strengthen your relationship with your audience then by involving them in the creation of the content you provide?

Rapping coach Cole Mize does a fabulous job at this. Instead of just telling his audience how to do something, he asks his followers to submit their own ideas so he could spotlight them. He then creates a new video featuring his followers and a beat he creates just for them.

6. Be Spontaneous

Everyone loves something out of the ordinary. We call this surprise and delight. It does wonders for maintaining great customer relationships. If you struggle to be spontaneous, consider sending your customers a free ebook or video, or perhaps a free product or discount offer.

7. Be Authentic (aka Get Real)

Customers appreciate authenticity from businesses and brands. It builds trust, and they’ll stick with you if you are real with them. Isn’t it refreshing when a business or brand is honest and direct with you? Make sure your emails convey an authentic and real approach. You’ll be amazed at how much this can strengthen the relationship you have with your customers.

These are only a handful of ways you can build and maintain profitable relationships with your customers. What are some ways you like to build relationships with your customers? Share yours in the comments below

http://www.business2community.com/brandviews/aweber/how-to-build-profitable-customer-relationships-using-email-marketing-01230370

5 ways to build your email list

Image provided by Getty Images (merznatalia)

Creating content to keep your subscribers engaged is necessary, but first you must have subscribers. There are five main ways you can grow your company’s email marketing list.

• Facebook
• LinkedIn
• Twitter
• Google +
• Email
• Print
• Order Reprints

One of the best marketing assets is an email newsletter.

Creating content to keep your subscribers engaged is necessary, but first you must have subscribers.

There are five main ways you can grow your company’s email marketing list, and a few things to keep in mind for each of the options.

See Also

• 7 tips to keep you on top of email marketing
• How to use existing customer data to drive traffic to your business
• Use less content in email marketing campaigns for better click-through

1. Use a sign-up form

It's essential to have a sign-up form for your newsletter on your website, and not just on your homepage. This form will allow users to fill in their information — usually a name and email address — and immediately get signed up for your newsletter. Place your sign-up form on various pages within your site, and even include it as a pop-up window when visitors leave your site.

The signup form should be easy for people to find. Make it stand out, but also keep it simple — after all, you don’t want it to distract from your site. A long form with too many questions or blanks to fill in can deter potential subscribers. The only two things you need people to fill in are name and email address fields.

2. Offer incentives

We all receive multiple emails a day, so signing up for more emails isn't always something that seems appealing. To encourage your customers to sign up, offer an incentive, such as a special discount or giveaway opportunity. This will attract more subscribers as well as help promote your business brand.

You should also make it very clear what your email campaigns entail — let them know how often you will email them — so that people can know what to expect when signing up.

3. Collect email addresses at a physical location

If your company or business has a physical location, such as a store or cafe, you have several different ways you can collect email addresses from your customers. You can leave a bowl or clipboard by the register, so customers can write down their email addresses at checkout.

Also, create an option where they can choose to receive a receipt via email, and include a link to your newsletter that way. Sometimes handwriting can be illegible, so if possible, using a touch-screen device to collect email addresses is a good idea.

4. Use social media

Having a presence on social media is just as crucial in marketing as creating email newsletters. You can promote your social networks via your newsletters and promote your newsletter on social networks to create a following on both. Your newsletters should contain buttons to "like" or "follow" your social media accounts and options to share your content directly from the email to your subscribers' social media accounts.

By doing this and having links to sign up for your newsletter across all of your social media platforms, you can attract new subscribers. Similar to the sign-up forms on your site, be sure you distinguish what type of content subscribers can expect in your emails, as well as how often they will receive emails.

5. Make it mobile

One last thing to consider when it comes to email marketing is mobile. According to Pew Research Center, 64 percent of American adults own a smartphone, so it is imperative that you have both a mobile and desktop version of your newsletter. Many email marketing services display a test version of what your campaign will look like on both mobile and desktop so you can double check that there aren't any errors or glitches before sending it out.

Check out these email marketing reviews to learn more about the top email marketing services and select the best option for your business.

http://www.bizjournals.com/bizjournals/how-to/marketing/2015/04/5-ways-to-build-your-email-list.html?page=all

Tube Sniper Pro 3

If you are looking to build a high quality membership site, you have to make sure the right approach is being taken immediately. If you don’t do this, you are going to get stuck in a situation where the membership site does not attract a lot of people and does not make you the type of money that you are after as can be seen with a lot of people who go down this route and are never able to get high quality results. Rather than dealing with these kinds of issues, it is smarter to be careful with the results that you are getting and use the tips that are going to be listed here. One may visit the site of JVZoo Value AddOn to get more info on the product.

Plugins – WordPress is one of the main tools that you are going to come across and only when you have the right plugins will you be able to get the results that you want. The page of JVZoo Value AddOn may have some important info on the IM product.

There are a range of plugins that are on offer and you have to make sure the entire site flows. You should always go with these plugins because they are the easiest to trust in this day and age. If you take a look at all of the major membership sites, these are the ones to go with. It’s not a bad idea to visit the page of JVZoo Value AddOn before making a final call.

Aweber – You should also make sure the email situation is sorted out immediately because this is how you are going to remain in contact with your subscribers and clients. Aweber is one of the best tools online for such purposes and is regarded as a leader for all emailing purposes. One may choose to visit the page of Tube Sniper Pro to get some inside info on the IM software.

Don’t settle for anything short of the best because your site is a main moneymaker that should never be ignored. It is these details that end up pushing a great website over the top in its niche.

http://www.pressreleaserocket.net/abraham-enterprise-releases-info-on-membership-site-building-software/76398/

Why You Need To Build An Email List NOW

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LeadPages Webinar - If you’re a marketer or business owner, you must watch it

If you’re a marketer or business owner, you must watch this today at 18.00 EST time . . .


Make 2015 Your Best Year Yet: Join LeadPages live training this week to see how you can double the growth of your business in 2015. ...
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If you haven’t heard me say this before, LeadPages is a company that continues to impress the entire industry.
In 2014 alone, LeadPages grew their email list from 40,000 to 120,000. In other words, they tripled the size of their audience -- and tripled their number of potential customers.
In Less than 24 hours , LeadPages is hosting an all-new training to give you a glimpse at how they did it.
In this live training Tim at LeadPages will show you their top list-building tactics of 2014 -- that you can use to double your business growth in 2015.


These are the specific tactics you need to know about if. . .
-You have any interest in adding to your bottom line in 2015.
-You want to create a new email list or grow an existing email list.
-You have clients who are looking for new marketing ideas this year.
-You are short on time, and need to get your 2015 marketing plan in place now.
If this sounds like where you’re at, then I highly recommend you make time for this live training on Wednesday at 6 pm Eastern.
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See you there
Eddie

In this live training, Tim Paige will show you how to use LeadPages' top audience building tactics of 2014 to double your business growth in 2015.

lp.leadpages.net

How to use EMAIL Autoresponder?

Aweber vs Getresponse - comparison of the two leading autoresponders in the market.

I think that an auto responder tool is essential for every marketer or business online, the 2 leading tools in the market are Aweber  and  GetResponse.

When you need to decide between the two there is much more than the price to compare, yet if you are just starting to build a list and have less than 1000 subscribers and a tight budget it’s a question you would probably ask yourself.

As I have tried both tools in my lists I can tell you about my experience using the products and in addition to add a general view of the product from other reviews I read about the subject.

LETS START WITH WHAT THE HECK IS AN AUTO RESPONDER

Aweber and Getresponse are both auto-responders  that are used by any business online and email marketers to:

- Hosting and maintain your list of subscribers

- Create newsletters and broadcast to your lists of subscribers in the schedule you define up to one year in advance.

- They give you an option of dividing the email marketing campaigns for different niches, for new subscribers and for subscribers already listed for a while.

- convert blog post to email

- split test

- track subscribers activity , how many subscribers opened the email how many clicked the link and how many purchase the product.

- good support and large knowledge base - you can get in touch by phone chat or email in case you need help.

- integration - good integration with 3rd party tools as this is the leading product in the market for a reason.

 

PRICE COMPARISON

GetResponse is cheaper than Aweber  if you are a newbie and your list of subscribers include less than 1000 people GetResponse lets you start your marketing journey from $15.

Aweber will charge you $19 for a 500 list of subscribers but  $29: for 25,000 people.

For experience marketers with a large list of subscribers the differences are small. As with both systems you get a discount if you sign-up for a year

GetResponse  will usually be cheeper at least until you have 25k subscribers

• Aweber will also charge you for anybody who unsubscribes while GetResponse won’t.

TEMPLATES

Aweber’s templates look a bit better than Getresponse  but as I don’t use the templates It’s very hard for me to be objective

Getresponse’s templates look fine and are easily to amend.

Aweber’s templates are slightly more visually appealing but overall there is not much of a difference in the complexity and the design.

KEY FEATURES

Getresponse and Aweber offer a similar feature set, the key features being:

•Ability to capture data and host mailing lists (you get a little bit of HTML code that you can insert on your site or social media profiles to capture email addresses)

• A wide range of predesigned e-newsletter templates

• Autoresponder functionality which allows you to send automated e-newsletters at pre-defined intervals to subscribers after they sign up

• Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing

• RSS to e-newsletter functionality (useful for automatically sending your blog posts to subscribers on your mailing list)

• Easy-to-use message builders that allow you to create and edit e-newsletters without coding

• Integration with various third-party sites/tools (for example, online shopping services such as Amazon Payments, Paypal  and Google Checkout or CRM tools like Capsule and Salesforce) - this allows you to add customers to mailing lists at the point of sale, for example, or use Aweber and Getresponse to send e-newsletters to customers on your CRM system.

• Responsive email templates.

IMPORTING DATA

Both GetResponse  and Aweber allow this feature and I couldn’t fault any of them for not doing the job properly.

INTEGRATION WITH OTHER SYSTEMS

Aweber  still does better job than Getresponse is in its integration with third party sites and tools, they  both tools offer  good  integrations with other sites and tools such as Paypal, Amazon Payments , leadpages but  many  Getresponse integrations involve setting up an additional adapter to complete the functions.

LANDING PAGE CREATION- Optin Pages.

Landing pages or 'squeeze pages' or sometimes called “optin pages” are web pages designed to capture your name and email address.

They typically contain a form, some decent images and a small amount of text spelling out the benefit of submitting your email address - it's generally better to use landing pages for online ad campaigns over a form that sits on your website, simply because they are optimized for capturing data (as they contain less content to distract users).

Getresponse gives you  a landing page creator out of the box, that allows you to make use of 100+ templates and a drag and drop editor to create a great landing pages. To do similar things with Aweber, you would need third party tools, or to hire a designer to code your landing page – this is a tedious task.

.Free trials

The closest you get to a free trial in Aweber, is a $1 trial ,Getresponse, on the other hand, give you a 30 day free trial and  no  credit card details are required.

WHAT IS THE CONCLUSION?

Both Aweber and Getresponse  are great for marketing email campaigns and maintenance of your lists in some areas one is better than the other but both came along way from the early days of email marketing and indeed it is difficult to say which one is better. If you are a new I would recommend to start with get response as you get 30 days trial and the price is more competitive up to 1000 subscribers. If you are looking for better integration I would go for Aweber as it is currently the leading tool and therefore 3rd party integration is at a click of a button.