Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Friday, 15 May 2015

5 ways to build your email list

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Creating content to keep your subscribers engaged is necessary, but first you must have subscribers. There are five main ways you can grow your company’s email marketing list.
One of the best marketing assets is an email newsletter.
Creating content to keep your subscribers engaged is necessary, but first you must have subscribers.
There are five main ways you can grow your company’s email marketing list, and a few things to keep in mind for each of the options.

1. Use a sign-up form

It's essential to have a sign-up form for your newsletter on your website, and not just on your homepage. This form will allow users to fill in their information — usually a name and email address — and immediately get signed up for your newsletter. Place your sign-up form on various pages within your site, and even include it as a pop-up window when visitors leave your site.
The signup form should be easy for people to find. Make it stand out, but also keep it simple — after all, you don’t want it to distract from your site. A long form with too many questions or blanks to fill in can deter potential subscribers. The only two things you need people to fill in are name and email address fields.

2. Offer incentives

We all receive multiple emails a day, so signing up for more emails isn't always something that seems appealing. To encourage your customers to sign up, offer an incentive, such as a special discount or giveaway opportunity. This will attract more subscribers as well as help promote your business brand.
You should also make it very clear what your email campaigns entail — let them know how often you will email them — so that people can know what to expect when signing up.

3. Collect email addresses at a physical location

If your company or business has a physical location, such as a store or cafe, you have several different ways you can collect email addresses from your customers. You can leave a bowl or clipboard by the register, so customers can write down their email addresses at checkout.
Also, create an option where they can choose to receive a receipt via email, and include a link to your newsletter that way. Sometimes handwriting can be illegible, so if possible, using a touch-screen device to collect email addresses is a good idea.

4. Use social media

Having a presence on social media is just as crucial in marketing as creating email newsletters. You can promote your social networks via your newsletters and promote your newsletter on social networks to create a following on both. Your newsletters should contain buttons to "like" or "follow" your social media accounts and options to share your content directly from the email to your subscribers' social media accounts.
By doing this and having links to sign up for your newsletter across all of your social media platforms, you can attract new subscribers. Similar to the sign-up forms on your site, be sure you distinguish what type of content subscribers can expect in your emails, as well as how often they will receive emails.

5. Make it mobile

One last thing to consider when it comes to email marketing is mobile. According to Pew Research Center, 64 percent of American adults own a smartphone, so it is imperative that you have both a mobile and desktop version of your newsletter. Many email marketing services display a test version of what your campaign will look like on both mobile and desktop so you can double check that there aren't any errors or glitches before sending it out.
Check out these email marketing reviews to learn more about the top email marketing services and select the best option for your business.

Thursday, 9 April 2015

Everything You Need to Know About Attribution and Affiliate Marketing

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This is a live blog post from AMDays in San Francisco.
Topic: Everything You Need to Know About Attribution and Affiliate Marketing.
Presenter: Todd Crawford (pictured above), Impact Radius

What is Attribution?

It’s understanding your data throughout the click path of your consumer buying cycle to understand what touch points and steps they took to complete a sale or final desired action and then assigning a value to each of these different actions.
It’s another way of getting insights into your data by analyzing the path your consumer took to buy.

Three Touch Points to Consider:

  1. Introducer (the first touch point)
  2. Assist (the middle touch point)
  3. Closer (the last click to purchase)

Common Attribution Models:

  • First click, Last Click
  • Fractional (Linear, Position, Time Decay)
It’s essential to not just look at your data, but understand what it means. Attribution is analysis.
Note: A lot of people actually don’t need attribution. If you only have a few channels and a few people managing it, it’s likely not necessary.  However, if you have many channels and many people managing it, attribution will help you understand the value of team and channel efforts and big picture results much more clearly.

What can Attribution Tell Us?

It answers the what, where, when and why of each of your ads and channels.

What Do We Want From Attribution?

  • Better results (lift, savings, higher ROAS etc.)
  • No surprises (money badly spent or results we didn’t want)
  • Eliminates chance
  • Incrementally

Why Haven’t We Mastered This Yet?

  • Intra-affiliate
  • Source of data
  • Missing pieces
  • Company politics

 Modeling Versus Analysis

Modeling gives us perspective. We have to look at the data critically and think about it to make sure the information we are looking at is actually accurate.
Ask the question, “What are the most common paths to conversion?”
Using multichannel, as an example, it might look like this:
Google SEM -> Direct -> Email -> Bing SEM -> Google SEM -> Email -> Direct -> Newsletter -> Ebates -> Facebook Ad -> Google SEO -> Google SEM -> Affiliate

How do we Leverage Attribution?

  • By having clear goals and KPIs that are most important to you and ensuring that’s set up correctly for accurate tracking.
  • Leverage your data.
  • Analysis
One of the value measurements to add to affiliate specifically is in the benefit of zero cost to zero conversion, versus the extremely high cost to zero conversion in other channels that require ad buys, such as the cost of zero conversion through Google paid search campaigns. Affiliate has no cost if the action doesn’t take place. That’s a huge benefit to affiliate, and should be weighed when adding value to that channel.

In Summary:

  • Attribution is inevitable if you have enough data and enough moving pieces to consider.
  • Data is your frenemy — the insights can provide both good and bad news.
  • You need to put in the effort to get the results!

Wednesday, 1 April 2015

Is Internet Marketing A hoax ?

Is Marketing a Good Career Path

“I’m in a similar situation, my degree is in an industry that doesn’t have many jobs right now, and I may need to do something different,” a little later her friend squirmed in her seat and with a sense of uncertainty retorted, “I’m thinking marketing is where it’s at…”
This caught my attention.
When working out of the home office, I try to remain focused, some days are easier than others. On this particular day, at this coffee shop, I couldn’t help myself. What I did next might be considered somewhat bold.

Reasons to Consider a Career in Online Marketing

Encouraged by the dialogue these new college graduates had, I decided to take it a step further, and introduce myself… At first I was hesitant, not because they were complete strangers (harmless young ladies might I add), rather because I had plenty to do, and this would not aide my “focus” cause.  Then I reasoned, who know, they could be at a crossroad, and the conversation might yield something useful. I went ahead.
This encounter caused me to reflect on why marketing is a great career choice, here’s what I’m thinking.
Marketing taps into the creative side like few other professions. One of the complaints I hear, and had myself in my earlier years was that a job was “boring”. I had several of these types of jobs, from delivering newspapers, to assembling water bottles, and working retail. As you might suspect these jobs were short-lived for me. What I’ve found is that marketing invites the creative side to solve problems, stand out, and get a message across. Of course with all the dynamics of online marketing, and opportunities it brings it is never boring.
More money being spent online than ever. Spending money online is at an all-time high. Consumers are becoming more and more accustomed to buy online (stats here). It is only going to continue to grow as mobile computing continues to explode. Having a skills to present a marketing message in the right place at the right time will land you sales, and might very keep you employed for years to come.
Marketing invites the creative side to solve problems, stand out, and get a message across.
The results of your efforts are measurable. Numbers aren’t for everyone, but knowing your numbers is a competitive advantage and key to having a successful online business. Virtually everything done in marketing today is done electronically, and as such can be measured. Having business metrics allows marketers to optimize their marketing performance for maximum ROI. It’s also gratifying to know you’ll get results for your efforts, which can be used to further hone your skills over time. You can see an example of a business metric we use in our video marketing in this video traffic academy review.
Marketing skills are transferable to industry or market. Marketing, in large part, is “being where the eyeballs are”. More and more eyeballs are looking on the web than ever. As networks grow, and mobile devices become more prevalent and affordable, main stream businesses of all sizes will be looking for more exposure. Honed marketing skills will be valued in any market segment, especially those not known for leveraging technology.
We had a nice conversation about the current job market, entrepreneurship, and marketing, discussing some of the points mentioned above. They seemed to enjoy the discussion, for me it was nice to hear the opportunities some college graduates are faced with as well as reviewing the benefits of having a career in marketing online. It’s amazing what can happen at coffee shops!


















Friday, 27 March 2015

22 Essential Elements of a Successful Internet Marketing Mindset

Have you ever felt overwhelmed by blogging?
It seems as you have too many things to do, and your time is never enough.
Have you ever felt as your internet marketing efforts are being wasted?
When you don’t see good results it’s hard to go on.
Have you ever wondered if you’ll ever find the answers you need to succeed with your online business?
So many times your questions were unanswered.
These are just few of the problems that affect who has a blog, you know it.
Let me tell you that you can solve all those problems almost overnight.

Don’t believe me?

The Problem (and the Solution) is Your Mindset

You may have traffic problems, conversion problems, engagement problems and many more, but the solution is always the same.
It’s the same solution for the problems that I described at the beginning of this post.
It’s the closest thing to the famous magic pill.
You could speak with thousands of successful people, and you will notice that most of them reached the success in a different way, but all of them have something in common: the mindset.
Your mindset is the key to your success…or to your failure.
It’s your choice: you can adopt a successful mindset and succeed, or you can stick to an unsuccessful mindset.
Let’s be honest: adopting a successful mindset requires huge efforts and concentration, but it’s the only way to long-lasting success.
Adopting a successful mindset it’s hard if you don’t know what to do, but I can help you with this ;)

1. Ask the Right Questions

When you ask a poor question, you get a poor answer.
When you ask a great question, you get a great answer.
If you could just take one idea from this post, let it be this one.
You’ll find many problems in your life, and you’ll get many solutions as well. Better questions will make you find better solutions.
For example, you may ask yourself “Why can’t I get the traffic that I want?”without getting any good answer – and feeling quite demotivated – or you can ask yourself “How can I get more traffic than I’m currently getting?”, and you’ll find some interesting answers.
You can ask “Why can’t I reach the success?” or you can ask “How can I reach the success?”. This time even the second question is a bad one: it won’t really bring to specific and actionable answers.
You can change it in “How can I reach the success efficiently using my current resources?”, and this question will lead you to better answers.
Here are the takeaways:
  • High quality questions lead to high quality answers
  • More specific questions bring to more specific and actionable answers.
  • When you can’t find the solutions, it’s because you are not asking the right questions

2. Find Your “WHY”

Why are you doing it? Why are you working hard on your blog while having another job?
Give these questions your true answers, be honest with yourself.
There’s nothing bad in desiring to have a lot of free time to spend with your dears.
It’s important that you find your real reasons and visualize them in your mind. Make vivid pictures.
Do you know why is this so important?
This is the only thing that will make you go on when you feel the pain, when you are in your darkest moment, when your fears come out, when others don’t help you, when results don’t come and when you feel like you are running after an impossible dream.
The only way to go on in those moments is to have a solid, strong motivation. You won’t be motivated enough if your aren’t running after your real dreams.

3. Do it NOW

Of course, you can work on your next post tomorrow, but only if you don’t want to reach your goals.
The success is owned by people who act now.
There’s no tomorrow, no next week, no next year, just now.
Take action now, no matter how little is the step. It’s important that you go toward your goals now.
If you don’t try to do something now, probably you won’t try to do it tomorrow.
I know, sometimes it’s hard to do something, but at least try to do it now.
Actions, not ideas, change the world.

4. Be Focused

It’s easy to spread your energies on too many things when you run a blog.
You may start writing blog posts, but as soon as you notice that no one comments or shares them you may jump on Facebook to get traffic; after 2 weeks on Facebook you notice that you aren’t getting traffic from it so you may build an account on Twitter.
Unluckily Twitter doesn’t send you traffic and you try something else.
Having that approach is a complete waste of time.
Instead, to achieve your goals you should focus on one thing and master it before you move on something else.
Find your priorities and focus on them: first things first.
Leave out all the other tasks.
No matter how many things you want to accomplish, focus on your first priority first. Only after your first priority is gone, focus on the second priority and so on.

5. Failures are Feedbacks

Are you afraid to fail?
You shouldn’t.
Are you afraid to make one thing right? No way.
Well, failure and success are two faces of the same medal: feedback.
Both failures and successes are feedbacks. The first one means that you did something that didn’t work, the second one make you know that you did something in the right way.
Now, let me ask you this: how fast do you want to succeed?
If you want to succeed fast, you need to fail fast.
Failures are wonderful tools for learning, you can’t go on without them!
If you had not fallen from your bike many times, you wouldn’t have learned to go on a bike.
If you don’t fail online again and again and again, you won’t run a successful blog.

6. Be Prepared to Problems

You’ll encounter many difficulties on your road to success.
No matter how smart or resourceful you are, difficulties will appear.
It’s the life.
The average person encounters a difficulty, and he thinks: “What the hell! I was doing so great, why this happened to me?”.
A successful person encounters a difficulty, and he thinks: “Oh, there’s a difficulty! What a surprise! Let’s see how I can deal with it”.
Which of the two do you think works better?
Of course the second one.
If you know that you’ll encounter difficulties, you will be prepared and you will deal with them at your best.
Expect difficulties on your road.

7. Fight to Reach Your Goals

Given that you’ll have many difficulties, you’ll have to fight to overcome them.
The problems that you encounter on your road are there just to test you.
They are there to show that you really want something – or vice versa.
When you really want something, you aren’t scared to fight for it.
I guess that you already fought for one of your dears or for your values more than once.
It’s the same with your blog. Do you really want to succeed online?
In that case you’ll fight until you make it.
Show yourself that you are a lion and go take what you want.

8. If Something Doesn’t Work, It Doesn’t Matter

Other than learning from your mistakes, you can understand that failures don’t matter.
Why should you stress over something that doesn’t work.
There are tens, if not hundreds, of other ways to achieve something, you don’t need to think about the ones that don’t work.
If you can’t make great interviews to grow your blog, who cares? You can make guest posts.
Guest posts don’t work for you?
Try videos, or slideshows, or podcast, or forum talks, or building relationships, or social networks, or hundreds of other solutions…
Focus on what works, don’t waste your energy complaining yourself “I can’t do videos”.

9. Work Hard or Work Smart…but Work

Many people say that you have to work hard to succeed.
There are other people who say that you don’t need to work hard, but you have to work smart to succeed.
Here’s the truth: it doesn’t matter.
Work hard or work smart, or do both, but work.
If you do nothing, you’ll get nothing.
Please work.
If you want to reach your goals, the only thing that will get you there is the work.
Of course, some ways to reach the success are faster than others, but if you don’t know how to (or can’t) take those, take the longer ones.
Without working you won’t go toward your goals, so it’s better to reach them slowly than not reaching them at all.

10. Read Less, Do More

There are many great advice out there, but the truth is that there are too many of them: you couldn’t read them all.
In a world overloaded with information, it’s easy to read too much and do too few.
Don’t fall in this trap.
It’s way more effective to read one useful thing and translate it into practice than it’s reading many awesome tips and doing nothing.
As said before, to get results you need to take action and work consistently.
Reading should just support your actions, not taking their place.

11. One Step at a Time

Especially when you are really passionate about something, you try to do as much as you can.
Pay attention because working online it’s really like a snowball that rolls down from the side of a mountain: it starts small, but it suddenly becomes big.
It happens that you start working on your email marketing campaign, but you also start writing posts on your blog, making guests posts, tweeting, being on Facebook and so on.
At the beginning you can do all of these things, but as soon as the things grow you find hard to pay attention to all of them.
You may also try to accomplish too complex or too hard tasks. For example, if you haven’t ever made a guest post, it’s an excessive move to try guest posting on Copyblogger.
Take doable steps and do them one at a time.
Before you run, you need to learn to walk.

12. There’s No Finish

Once I believed that when you reach the success things start to become easy, you have lots of free time, you don’t have problems anymore and bullets bounce on your chest.
This is what most of the people believe too.
Whit the course of the time I understood how fool that idea was.
As you become more and more successful, you have to face bigger challenges, you may not find the time to eat a sandwich and you have to keep your success.
Of course, with a successful blog you may take your pc and go around the world, and you don’t have to wake up at 8 am, but this doesn’t mean that you would have an easy life – just a better one.

13. Learn to Take Lots of Decisions

Most of the time you have many options to choose from.
This means that you shouldn’t worry if one of them doesn’t work, but it also means that you need to take decisions. Lots of decisions.
You take lots of decisions in your every day life, but when you run a blog (especially if you run a successful one) you have to take 3X that number of decisions. Many of them are small decisions, some other are big ones, but all of them are important.
You want to be comfortable in the decision making process as soon as you can. This means that you have to embrace mistakes as well – among all your decisions, mistakes will be a constant presence.
Notice that even when you don’t decide, you are taking a decision: you are deciding to be inactive.
Learn to take the decisions that make you move toward your goals.

14. Learn From Others

You can make your own mistakes and learn from them, or you can read about others’ mistakes and shortcut your learning process.
Having a mentor or following a successful person is a great way to learn fast, take advantage of it.
If you hadn’t learned from others, you would have needed hundreds of years to learn what you currently know.
The same applies to internet marketing: you are following many blogs to learn how to succeed online because you know that otherwise you would need much more time just to learn the simplest things.
The problem here is that you may follow too many people or you may follow the wrong (for your business) ones.
My advice is to follow no more than 3 people regularly. Choose those people based on your business needs, on how you do feel with them and on how helpful they are.

15. Set Realistic Measurable Goals

Do you want to become a millionaire?
Me too, but it’s not my current goal. The reason for that is simple: currently it seems like an unrealistic goal.
Many people set unrealistic goals so when they realize that they are too far from them, they get discouraged and give up.
It’s ok to set a big goal, but you should be able to reach it or set a smaller goal.
It’s extremely important that you can measure your goals otherwise you can’t see how you are doing.
If your goal is “reach the success online”, you can’t know if you are coming close to it, and you won’t know when this is going to happen.
Instead set measurable goals like “having 1,000 subscribers” or “getting 1,000$ per month”. In these cases you know when you are getting close to them.
Give yourself a time to reach your goals.
This is extremely helpful to see also if you are doing good or if you should change your strategies.
For example if you want to reach 1,000 email subscribers in the next six months, you know that you are doing something wrong if in your first month you just get 10 subscribers. This gives you the chance to improve your strategy.

16. You Can Always Do Better

Your results in the last month were amazing?
Well, you can do better than it therefore try to push your limits.
Anytime you accomplish something, think that you can get even something more.
It’s the way excellence is made: you always try to get things further.
Notice that when you don’t move on, usually you move back – another good reason to push your limits and your business ones.

17. Add Value

Always add value to people.
Add value with your products, with your posts, with your emails, with your comments.
People are addicted to value.
Try to figure out how you can add value to people, because it’s the best way to build a successful business (both online and offline).
If you want to stand out online, this is a great way to do it.
An example comes from my 14-part course Online Income from A to Z. Once it was made by 12 parts, but then I decided to add more value to my email subscribers so I added two more pieces of content to it.

18. Quality Over Quantity

Should I write many normal posts or should I write few quality posts?
Should I write long posts or short ones?
Should I give people lots of advice or few great ones?
To answer all these questions, keep in mind that quality it’s always more important than quantity.
Do you prefer to receive a life-changing advice or many unuseful ones?
Of course, you prefer the first one (it’s because you get more value from the first).
If you look around the blogosphere, you’ll notice that most of the people are giving many little advice. You don’t follow their blogs, you follow the blogs where you can find high quality posts.
It’s a great reason to write epic post, isn’t it?
It’s because of the value: you get more value from a high quality post than you may get from many normal posts.
Quality rules.

19. It’s All About People

For sure, you know the myth of the self-made man.
It’s a myth because no one can go far without other people.
You need other people to learn fast, to get practical help, to get support when you are in bad moment, to sell (you can’t sell if people don’t buy), to make join venture and hundreds of other things.
You can’t skip dealing with people and building relationships with them.
Remember that all of your works are for people.
This answers the question “Should I write for people or search engines?” and a dozen of other questions.

20. Be Passionate

Are you passionate about your stuff?
If you are working on a blog, but you are not passionate about the topics you treat, maybe it’s not a good fit for you.
Your passion is crucial to make you work when you are tired, better communicate with people, teach well, put your soul in your writing and so on…
When you are passionate about something it’s as you have a secret weapon with you.
You’ll keep going despite your failures and you’ll believe in your stuff even when you are dealing with difficulties.
You don’t want to quit your daily job to have another job that you don’t like, you want to work with your passions.

21. You Have to Invest Either Time or Money

It makes me laugh a lot when I see that many people search for keywords like “make money fast for free” or “easily make money for free”.
We are not talking about a video game, we are talking about the real life. In real life you have to commit yourself to achieve something.
It means that you to invest either money or time to reach your goals.
Nowadays we are really lucky to have internet. Once, the only way to start your own activity was to invest a huge amount of money – between thousands dollars and hundreds of thousands dollars.
Now you can start your own business with 100$, or a little more if you want to take the shortcuts.
Many people argue “But I don’t want to spend money online”. Ok, don’t do it, but know that you’ll need to spend an enormous amount of time…probably years before you get something worth talking about.
Easy and free success doesn’t exist.
Rapid success costs you money, free success costs you time.

22. There are No Excuses

Take your responsibility for your results.
Ok, sometimes you may be lucky or unlucky, but in the long term it’s only your fault if you fail and your merit if you succeed.
Stop telling you excuses and do what you need to do to reach your goals.
“I can’t” or “I don’t know how do it” or “I’m not goo at…” are just excuses.
You can keep telling you this bulls**ts or you can show that you are different from the mass and go towards your goals.

Wednesday, 18 March 2015

You are not your audience': 5 tips for mobile video


play button thinkstock
Credit: Image from Thinkstock.
Mobile and video are two buzzwords of digital journalism from recent years, but there were initial doubts over whether they could be combined successfully.

As screen sizes have grown and internet connectivity improved, the concept is no longer in question.

Mobile was the focus at last week's Online News Association event in London, and Cameron Church, director of digital video company Stream Foundations and previously of Brightcove, discussed his work in helping news publishers make the most out of their video offering, especially on mobile.

He shared his thoughts and advice on the subject.

'You are not your audience'

"Unless you sit there and click play a million times a day or week," said Church, "you're not going to be the one that gets to choose what works or doesn't work."

While producers or journalists may sit in their cosy, stationary editing suite or at a desk, the audience is out watching video on the move.

Editors still need to "empower [video producers] creative spirit," he said, "but rein them in a little bit because they have to get back into real connection" with serving their audience.

Keep videos short and strong

For news publishers that have a lot of traffic from social media there's no point trying to emulate the same "lean back" experience of broadcasters. For social and mobile, videos need to be "highly-caffeinated espresso shot content" Church said.

We don't have that audience that is coming for 30 minutes to go into fantasy land with usCameron Church, Stream Foundations
"You are competing with other news stories and [the viewer] is 100 per cent in control," he said. "They come in from Facebook, from YouTube, from friends' recommendations and then they go out so you need to get their attention very quickly."

Church said videos should "lead with the best joke or best part of the content", getting the viewer in and out in 60 seconds and certainly no longer than 90 seconds.

Viewers regularly have to take many steps between clicking the link that initially piqued their interest and actually viewing a video "and if you're still holding back by then, you've lost them".

'Limitation breeds creativity and profitability'

Video production for many news publishers is as much about a commercial offering as it is editorial, but digital is still a long way behind broadcast.

If you take a CPM rate (amount paid per thousand impressions) of £15 on pre-roll adverts before the main video, it would take 270 million pre-rolls to make a single episode of Game of Thrones.

"But you don't want to chase that," he said, "we don't have that audience that is coming for 30 minutes to go into fantasy land with us."

Instead, such limitations on funding should help editorial be more creative with their work. Church did warn against mining a particularly rich vein of ideas by making only slight changes, however, as the audience "will quickly turn on you" and question why there are so many similar videos.

Ditch on-screen presenters for mobile

"It's not that it doesn't work but that [publishers] run head long into it with a big screen broadcast mentality of the development and production process," he said.

I've seen it time and again, you go around to the newsrooms and all they're doing is saying 'is there a video for that? Is there a video for that?'Cameron Church, Stream Foundations
It may work at Vice where they find particularly compelling and engaging stories from around the world, but not all publishers can hit such a niche.

Without a background in broadcast and the accompanying infrastructure, employing on-screen "talent" can not only be costly but may not be worth the effort for mobile.

For one, not everyone has headphones, rendering a carefully crafted voiceover obsolete.

"It doesn't really add anything and in the mobile space it competes with the very limited real estate or 'screen estate'," he said.

What's more, presenters may inadvertently "geofence" videos' appeal.

"At the Daily Record, listening to three Scots talk about football in Scotland makes sense," he said, but when looking to US markets the Scottish accent can act as a language barrier even when the topic may be in high demand.

Don't do video for video's sake

"I've seen it time and again, you go around to the newsrooms and all they're doing is saying 'is there a video for that? Is there a video for that?'," Church said.

"But they're getting their heads out of the game of 'I have to tell my stories, I have to divide them'. Where does video work? Where does video not work?"

Anecdotally, the publishers who have found success are the ones who fulfilled the simple function of giving their audience what they want to see in the best possible format for the story.

"We're going back to the basics of journalism," he said, "and getting back to saying 'what story do you want to do and does the story demand video?'. Then go get it. Otherwise just leave it."