3 Things You Should Never Say In A Presentation

How to make free webinars using LeadPages & Google Hangouts

How to make Webinars for Free ? I use Leadpages to create my Webinars .

Are You Doing Webinars for Lead Gen? You Should Be.

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars.

We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars. It’s not easy.

For every webinar you produce, you have to find speakers, create content, promote the event, track registrants, and much more. You also have to manage the technology and deal with all the technical issues you may encounter during the webinar. That can be a pretty daunting task.

For many marketers, webinars may not be worth the trouble. After all, it’s much easier to write blogs, eBooks, and whitepapers. You can create a high volume of written content quickly, and you don’t have to deal with the technical challenges of a webinar.

But here’s the problem. All that written content requires people to do something they really don’t want to do: READ. Now, I’m an avid reader and writer, and it pains me to admit this, but most people don’t like to read. For example, research shows that visitors to a website are 80% more likely to watch a video, while only 20% will read web copy (source: Digital Sherpa). We’ve actually done A/B tests on PGi.com, and we’ve seen that web pages with videos convert 450% better than pages without video.

That’s why webinars become interesting as a lead generation tactic. You’re able to engage your prospects with your brand/products/message for an extended period of time. You’re able to mash up audio, video, slides, and more to keep the attention of your audience. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester).

So, we developed a webinar program and launched our first webinar in November. The title was “Evolve or Die: Surviving the Changing Sales Landscape.” It was high-level thought leadership designed to drive top-of-funnel awareness and interest in PGi. You can watch the on-demand video replay here.

The results from our first webinar were pretty good. Over 100 registrants and 50 people attended the webinar live. An additional 25 people watched the webinar on demand after the event. We generated 23 marketing qualified leads for our sales team to start working right away.

Based on that success, we kickstarted our program doing at least one webinar each month. Overall, we’ve been really impressed with the results. Unlike other forms of advertising, the number of people we reach with our webinars isn’t that big, but the engagement we get is really impressive. With all of the distractions and media fragmentation, there’s huge value in getting people to spend 45 minutes with your brand.

And we’ve seen, the attendees from our webinars convert to warm leads very quickly. Feedback from the sales team is that these prospects are high quality and very interested in learning more about PGi.

So, if you’re thinking about starting a webinar program, here are some lessons we’ve learned along the way.

1. Promote early and often: If you build it, they will come—but only if you promote it. We use every possible channel we can—email campaigns, social, paid advertising, content syndication, website, etc. Also, make sure your sales people are sending invitations to their prospects and customers. The harder you work to promote your webinar, the more attendees you’ll get
2. Use the webcam: Webinars can be a highly engaging experience for the viewer. But if you’re just flipping through PowerPoint slides and adding a voiceover, you’re missing an opportunity to truly connect with your audience. Think of it like giving a live presentation. You want the audience to focus on you and what you’re saying. The slides should just support the key points you’re making.
3. Ask the audience: Polling the audience is a great way to drive up your engagement and keep their attention. In our webinars, we use polls to break up the presentation. We share the live poll results with the audience, so they can see what other people on the webinar think.
4. Design slides specifically for a webinar: Don’t overload your slides with text, because a webinar is often viewed on a small computer screen. Use large visuals and short headlines to drive your message home. If you’re showing data, make sure to visualize it in a good-looking chart or graph. Remember, with presentation slides, less is more.
5. Follow up to drive additional viewers: Once the live webinar is over, you still have the opportunity to drive additional viewers to watch it on demand. And as long as the presentation is current, it can live on in your content library and continue driving leads into the funnel.

So, if you’re looking for a new way to drive leads, give webinars a try. I think you’ll find that it’s a great way engage your prospects and create more opportunity for your sales team.

http://www.business2community.com/b2b-marketing/webinars-lead-gen-01193005

How to grow your List with Webinars?

Patt Flynn Podcasting Tutorial - Video 1: Equipment and Software

How to create Webinars with Webex part 1

Using Webex to create Webinars .

EntrepreneurOnFire: The Journey

How to begin ?

Tim Asimos Shares his Tips on Webinars and How to grow your Business

Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events.

The very nature of webinars makes them an ideal tactic for content marketing. Taking the seminar format to the web (thus the name webinar), webinars are conducive to presenting educational content to a targeted audience. If your firm is not currently incorporating webinars in your content marketing program, you probably should be. Here are six reasons to contemplate.

1. Reach a broader audience

In-person events are incredibly effective; in fact, B2B marketers consistently rate them as their most effective content marketing tactic. However, in-person events and seminars are naturally limiting when it comes to audience reach. Webinars, however, have no geographic boundaries and can be promoted via social media, email and the Internet to reach an extremely broad audience. Leveraging webinars will allow your firm to reach an audience that would probably be unable to attend a local event. So if your firm desires to expand its geographic footprint, webinars can be a great way to get in front of a much broader audience.

2. Generate new leads and prospects

Webinars are extremely helpful for generating new leads when they are focused on a particular topic that interests your target audience. As part of the registration process, attendees are required to give basic personal information in exchange for the registration. Obviously, this is useful for building lists that can be further nurtured with automated campaigns and future offers. Registering for and attending a webinar requires minimal effort, so webinars can be a solid source of new leads for firms that consistently host them.

3. Nurture existing relationships

Webinars aren’t just for generating new leads either; they’re also useful for nurturing existing relationships as well. It’s very likely that a topic that appeals to a new audience will also appeal to existing leads and even clients. Webinars can also be used for ongoing client development by selecting a topic that appeals to clients and extending the invitation to existing clients only. Whether prospects, leads, or clients, webinars are useful for contributing to content marketing goals at all stages of the client lifecycle.

4. Demonstrate your firm’s subject-matter expertise

It’s one thing to say you’re an expert, it’s another thing to prove it. Just like speaking at conferences and seminars provides a platform for your firm’s subject-matter experts to showcase their knowledge and expertise—webinars do the same. As mentioned earlier, the very nature of webinars provides an environment that is conducive to presenting educational and informative content that attendees will find helpful and beneficial—all the while demonstrating the subject–matter expertise of your people and firm.

5. Value that extends beyond the live webinar

One of the bonus benefits of webinars is that they can be easily recorded and used for ongoing lead generation and nurturing. Other than the inability to ask questions during Q&A, on-demand webinars offer virtually the same value to viewers as the live webinar. Landing pages and offers for previously recorded “on-demand” webinars can be used on your website, blog, social media, and lead nurturing campaigns to continuously engage your target audience.

To get even more mileage from your efforts, webinar slides can be uploaded to SlideShare or repurposed as an eBook, guide, or series of blog posts. The point is—webinars offer a tremendous amount of ongoing value that extends well beyond the actual live webinar.

6. Relatively easy and affordable to produce

In-person events can be challenging to host, requiring a great deal of planning, time and perhaps most importantly—budget. So another appealing benefit of webinars is they involve relatively little upfront investment (headset microphones, cables, etc.), marginal ongoing cost (monthly fees for webinar software) and typically involve very few staff and resources (presenter(s) prep time, moderator, graphic designer, etc).

Webinar platforms such as GoToWebinar, WebEx, and Adobe Connect are affordable and easy to use. Initially, it will take (and should take!) a fair amount of time planning for and setting up your webinar program, but once the first couple are behind you, producing webinars on an ongoing basis is manageable—regardless of the size of your marketing team.

The purpose of webinars aligns seamlessly with the goals of content marketing, making them an ideal tactic for reaching your target audience and achieving your firm’s marketing goals. If you’re not currently leveraging webinars as part of your content marketing mix, these are some of the key reasons to considering incorporating them into your program.

http://www.business2community.com/content-marketing/6-reasons-leverage-webinars-content-marketing-program-01054799

How to Create Great Webinars

Some Tips from  Sheri Jeavons on how to create Great Webinars.

How This 25-Year-Old Made $66,000 In A Month By Teaching An Online Course

Nick Walter, pictured, has created a major income stream from online courses.

When the iPhone started taking over the US in 2008, Nick Walter was in Japan doing Mormon missionary work without a smartphone.

“When I got home, my dad was super nice and bought me an iPhone 4, and it was my first introduction to apps,” the 25-year-old remembers. “I was like ‘These things are crazy! They can do anything!’”

Since that first introduction, Walter, who graduated from Brigham Young University with an information systems major (which includes elements of both computer science and business), learned to code and started doing freelance work building iPhone apps for local companies in Utah.

About four years later, Walter was reading “The 4-Hour Workweek” and was inspired by the idea of creating a business that wasn’t super time intensive. Author Tim Ferriss recommended creating an online course, but Walter didn’t know what he could possibly teach — until Apple announced its first new programming language in over a decade, called Swift.

“From the day they announced it, everyone was on an equal field trying to learn,” Walter recalls. “I thought, ‘Personally, I’d love to learn it just for fun and future stuff, but I have an opportunity to be one of the first people to teach it to other people. Maybe I could make a class where I’m learning as I teach.’”

Walter spent four days reading Apple’s documentation of Swift, “kind of translating into English and giving some extra examples.” Apple announced its release on June 2, 2014, and four days later Walter posted 50 videos, or one full course, to online education site Udemy. It was an introduction to Swift for beginners, called Swift By Examples.

That first month, his course earned him $US45,000.

The way Udemy works is that it charges students a set price — in this case, $US99 — to access the online course as many times as they want. If these students find the course through a link sent by Walter, he gets 97% of the money. If they find the course through Udemy, he splits the money 50/50 with the company.

Not every month was quite so dramatic. Walter estimates that the following month, he earned $US7,500, then $US5,000 the month after that. His earnings evened out around $US3,000 for a few months, until he put up his second course in September: How To Make iPhone Apps, for $US199.

That month, he earned $US66,000, a full year’s salary for many people.

One might imagine a 25-year-old with that kind of windfall would head straight to Vegas. But Walter, who is a longtime fan of financial guru Dave Ramsey and highly recommends “The Total Money Makeover,” did nothing of the sort. “I bought a 2010 Toyota Corolla,” he explains. “I got my full emergency fund set up, and I’ve just been investing the rest in mutual funds.”

Today, over 8,500 people have taken the original course on Swift, and over 3,500 have gone through the iPhone class.

Next, Walter plans to publish a class on how to build apps for the Apple watch (in fact, he’scurrently running a Kickstarter campaign to fund its creation), where he says there’s a lot of opportunity for someone who wants to create the kind of income stream that he has.

“It reminds me of when apps first came out for the iPhone,” he says. “I think there’s a real opportunity for people to make apps for this new watch and be the first-comer there. Someone has to be the first weather app or the first jogging app. If you can move quickly enough you’re bound to have an awesome advantage.”

http://uk.businessinsider.com/man-made-money-teaching-online-apple-course-2014-11?r=US

76 Ways To Make Money In Digital Media

In 1998, the sources of revenue for online journalism were:

1. Funding from some rich person
2. Funding from some rich company that was making a long-shot bet
3. Banner ads
4. Really bad subscription schemes
5. Some lead-generation business .

In 2014, the sources of revenue for digital journalism are:

1. Funding from some rich person (e.g., eBay founder Pierre Omidyar’s First Look Media)
2. Funding from some rich company that is making a long-shot bet (e.g., some of Bloomberg’s ventures)
3. Ads from real (i.e., not network) advertisers
4. Ad network ads
5. AdSense ads from Google
6. Outbrain-style links to other people’s content that pays when readers click it
7. Native advertising
8. Make the native ads yourself and get a production fee
9. Build a microsite for the native content and get paid separately for that
10. Subscription (no content unless you pay)
11. Paywall (some content, then you have to pay, à la the New York Times)
12. Micropayment (pay for each individual piece of content)
13. Membership (content is free, but bonus stuff—discounts, Easter eggs—for members; e.g., Slate Plus!)
14. Tablet-only subscriptions
15. Paid app
16. Tip jar (asking for support without perks)
17. Kindle subscriptions
18. Sell swag and merchandise directly to readers.
19. Amazon Associates revenue (via links in stories)
20. Amazon Associates revenue where you assign stories about products in order to get the sales cut
21. Sell your own merchandise but through a company that fulfills it and pays you a cut (e.g., Café Press)
22. Lead generation—send a reader who becomes a customer, get paid
23. Syndicate stories to other digital publishers to run on their sites
24. Syndicate stories to print publications
25. Syndication for textbooks/academia .
26. LexisNexis
27. Syndicate content for advertiser’s microsite
28. Public events—ticket revenue
29. Public events—corporate sponsor revenue
30. Conferences for professionals—ticket revenue
31. Conferences—other forms of sponsorship (badge sponsorship, mobile service sponsorship)
32. Paid parties: Readers pay to socialize with you
33. Conferences—booths/expo revenue
34. Events as sales spiel—bring people in for content of event, then sell them something
35. Native events—events put on for advertiser
36. Foundation funds journalism on a favorite subject
37. University funds journalism on a favored subject
38. Donations from foundations not tied to a particular project
39. Mobile banner ads
40. Mobile and tablet interstitials
41. Video ads from real advertisers
42. Network video ads
43. Google/YouTube pays to have you create video
44. YouTube video revenue share
45. Podcast ads—not host-read
46. Podcast ads, host-read, paid for click-through/sign ups
47. Podcast ads, host read, not paid for performance
48. Podcast festivals
49. Podcasts created for sponsors
50. Cruises for readers
51. Teach classes for readers or other journalists
52. Webinars
53. Sell photo archives both digitally and as prints
54. Publish physical books of your digital content
55. Kindle singles and other e-books
56. Sell unusual books for non-Amazon publishers, as Slate did with this Ursula LeGuin book
57. Sell movie and TV rights
58. Product placement—get paid for using products and reviewing them
59. Use your Google page rank power to put in links to other places and get paid for referrals (which undoubtedly infuriates Google)
60. Sponsored tweets
61. Get paid to make Facebook posts on a particular subject.
62. Ads in emails
63. Kickstarter fundraising (à la 99 Percent Invisible)
64. Build apps for people
65. Higher-end specialized product (e.g., Politico Pro)
66. Targeted research for subscribers who pay a premium (e.g., BI Intelligence)
67. Create viral content for advertisers and charge for virality in a BuzzFeed-y manner
68. Get people to sign up for an email list for an advertiser, as Upworthy does
69. Sell your subscriber data
70. Sell your email lists
71. Build a platform, put great journalism on it, and sell the platform (e.g., the Atavist)
72. Wine Clubs
73. Sell access to archives .
74. Get government funding to create journalism, e.g., USAID (hat tip: Joe Turneragain)
75. More than a tip jar—straight-up donations, à la Brainpickings and NPR (hat tip:David Harvey)
76. White papers

http://www.slate.com/blogs/moneybox/2014/08/29/_76_ways_to_make_money_in_digital_media_a_list_from_slate_s_former_editor.html