Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts
Tuesday, 25 November 2014
Wednesday, 19 November 2014
How to Create a Video Sales Letter in under 1 Hour
How to create Video Sales Letters and generate $$$$$$$$
Friday, 14 November 2014
5 Social Media Tips For Small Business
Social media is a great way to get the word out about your business. But if it’s not delivering results, take a step back and see if you’re following these best practices.
1. Communicate your uniqueness
Too many businesses are trying to be too many things. Instead, focus on what makes you unique and incorporate that into your social media strategy. That means communicating how your value proposition to customers is different from competitors, of course, but more importantly it means having a personality! If you’re building your business around your personal brand, don’t be afraid to let your real self shine through. And if your whole company is using social media, establish editorial guidelines and an editorial voice that feels real and has a personality that everyone on the team can understand and bring to life.
2. Stop selling
Just because you can sell doesn’t mean you should — or at least, don’t use social media strictly to sell. For example, I recently met with a real estate agent who wanted to be known as the go-to expert agent for his community. He feels he knows the community better than any other agent. He lives there, has a family, and is involved in the community through things like local youth sports. But when I saw his Facebook page, it was littered with images of available listings — and nothing else. Not one thing on his page demonstrated that he knew the community. Instead he demonstrated that he was an expert at uploading listings in his area — and any service can do that.
I noticed he was getting no engagement, so I told him stop thinking like an agent and begin thinking like a resident. For example, when he told me about the local yogurt spot that’s popular in his community, I told him that was a perfect opportunity to create a community “insiders” post. I suggested he take a photo of himself having yogurt and post it to Facebook asking for engagement from locals: “I love Jimmy Yogurt shack, my fave flavor is banana cream, what’s yours?” Then every fourth post or so, he could include a marketing message with an available property and explain why it’s great for that community. In other words, he can become the go-to expert agent by being the person who evangelizes the neighborhood rather than real estate.
3. Tell a story with images
Images are your secret weapon in breaking through the clutter of social media. Images are an incredible way to say a lot, quickly and easily, in a way your followers can easily react to. Multiple images and collages are especially great for saying a lot without words. For example, a baker could show me one image that actually contains four separate images: ingredients, the mixing, the finished cupcake, and someone smiling and holding a half-eaten cupcake. You get the idea. Images can tell a story. They’re also easy to digest, like and share. Think about how huge Instagram is.
4. Show us with video
People don’t have to imagine as much with video, so it’s another great way to communicate your uniqueness and tell stories while making content that’s super shareable.
Recently a bike store owner approached me about expanding his business and mentioned he was creating a blog to help show why they are the best at what they do. A blog is a great way for a business to drive site traffic, but when I went to his blog it was static. There were a few articles like “how to fix a flat tire on your mountain bike,” but it didn’t have regular updates that help drive readership and search engine optimization. He didn’t have the kind of content that differentiated their bike shop.
So I told him to shoot video. For example, take video of the workers in the store and tell me about them. I want to know the story and what makes them experts. Show off a bike designed for super diehards — not just recreational cyclists — so we can experience the skills and expertise of his team. But I also told him to keep it casual and avoid a hard sell.
“Here’s Jim who works in repairs. Jim, what’s the most common repair you have to make?” But then you might notice his sandwich is half-eaten and you ask him what he had for lunch. In other words, shoot quick videos that help show his expertise but also make him human and tell me more about him. Creating a human connection is a great way for potential customers to remember you. Imagine a customer who walks into the shop and says, “Hey Jim, I saw that video, great tip and by the way did you ever finish that sandwich?” That’s instant credibility – especially if customers are wondering whether he cares more about fixing bikes than finishing his lunch!
5. Do A/B testing
If you aren’t getting results, try experimenting with your content in a systematic and scientific way. Study your content and what seems to resonate, then try different variations and see what gets engagement. Remember to only try to test one “variable” at a time; otherwise you won’t know what’s making the difference.
Wednesday, 22 October 2014
Wednesday, 15 October 2014
Twerking nine to five: Ex-teaching assistant now earning six-figure income shaking her bottom on Vine
One young woman is giving Miley Cyrus a run for her money as she has found the singer's iconic dance moves to be somewhat lucrative.
Jessica Vanessa works as a professional twerker and claims to be earning a six-figure income by shaking her bottom.
The 22-year-old social media star captivates audiences from around the world with her hypnotic gyrating.
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Jessica Vanessa earns a six-figure income by recording videos of herself twerking for social media site Vine
Formerly working as a teaching assistant Jessica, from Florida, quit her job after advertisers discovered her dance moves through her Vine videos.
The large companies had noticed the attention that Jessica's assets were drawing in and offered to pay her large amounts of money in exchange for her mentioning their products to her two million strong following.
For Jessica quitting her role as a teacher was a no-brainer when she did the maths and realised that she could earning more twerking than she could ever have dreamed of working in a school.
She said: 'What I make in six seconds would take me four months to make as a teaching assistant.
Jessica has over two million Vine followers so advertisers are willing to pay her thousands of pounds to mention their products during her twerking films
Jessica quit her job as a teaching assistant in order to pursue her twerking career
'It's definitely a blessing. I bought a new car, paid it off in full and I was able to get out of debt from the school that I graduated from.'
Jessica says that she has her loyal fans to thank for her sudden turn of fortune.
'It's quite simple really, the more followers you get, the more advertisers want to pay you for mentioning their products - and I've got lots.'
Jessica describes herself as a normal girl from Florida before her first viral Vine put her on the road to social media fame.
Jessica now earns in six seconds what she would have earned in four months of working in a school
Jessica says that she is fortunate enough to have had lots of support from her family
She mixes comedy sketches with twerking videos to keep her legions of fans entertained - and it was when she saw the popularity of her short videos growing that she finally decided to give up her previous occupation.
'Quitting my job was definitely a risk because I knew once I quit there was no turning back. Either I make money doing these videos or I'm going to be broke and jobless.'
Although Jessica appears to be brimming with confidence now the 22-year-old admits that she was once quite shy and hated dancing in front of others.
'When I was younger I was very shy and I didn't like dancing in front of anybody.
The 22-year-old says that she wasn't always this confident and was very reluctant to dance in front of others as a child
'Then I kind of fell in with a different crowd and got more confident. By the time I hit high school I was definitely a party girl.'
Jessica appears to be living a dream life however she admits that she has found some aspects of her fame difficult to cope with.
'I do get plenty of rude and mean comments. I've even had two breakdowns over them - where I have literally locked myself in my room and considered taking down all of my social media accounts.
She says that some aspects of her new found fame have been very difficult to deal with, including strangers criticising her looks and calling her both 'fat' and 'ugly'
'I'm not a celebrity but I do get a taste of what they have to go through - I have strangers calling me a whore, people calling me fat, people calling me ugly, people saying just about any mean thing you could say.'
Jessica says that the nature of her dancing attracts a lot of misconceptions and causes people to make assumptions about her.
'People like to define you as a whore for twerking but it's just a type of dance, that's it, if people were open-minded they would understand that.'
But Jessica has found strength from the support of her family who have overcome their own prejudices about twerking.
'They're very open-minded people - they don't look at it in any type of sexual way, they don't look at it as degrading, they're very supporting.
Jessica says that the cruel comments she has received have caused her to have two 'breakdowns' where she considered deleting all of her social media accounts
'I would have no problem showing my grandmother my twerking videos - she is wild and crazy and would probably want to join in with me.'
Jessica's dad Rafael De Leon, 46, has struggled with her career choice in the past but now supports Jessica wholeheartedly.
Rafael, who works as pawn broker, said that it was hard to accept her profession at first as it was difficult to get used to the fact that she had grown up.
Jessica says that twerking is just another form of dancing and that she wants people to be more open-minded about it
'As a parent I still see her as my little girl, I don't see her as an adult. She could be forty years old and she'll still be my baby.
'It just keeps expanding more and more, no matter what she does I'll just keep supporting her 100 per cent - I love everything she does.'
Jessica added that she feels as though she is finally doing what she was born to do.
'As a little girl I always wanted to be somebody big, I always wanted to entertain people, I would sing, I would dance, I would do whatever it took and if I got a laugh out of people I knew I was doing something right.
'I always enjoyed doing random crazy stuff so when I got a day job it was not something I enjoyed doing. Now I look at Vine as an outlet to many different opportunities which I enjoy doing now.'
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