Discover How You Can Sell Your Product on the JVZoo Instant Affiliate System "Affiliate Program"

Affiliate marketing makes £15 per £1 spent- report

Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.

The third annual Online Performance Marketing study conducted for the Internet Advertising Bureau UK (IAB) by PwC found that UK businesses spent £1.1 billion on these “Online Performance Marketing (OPM)” activities – 8% more than in 2013.

This equates to a return of £15 for every £1 invested by advertisers – 6% higher than in 2013.

Across OPM sites – from large players such as Comparethemarket, Vouchercodes, Nectar and Quidco to the “long tail” of 12,000 smaller publishers in the UK – advertisers only pay a publisher for an ad if it causes someone to complete an action, such as a purchase (affiliate marketing) or submitting contact details (lead generation).

In 2014, consumers made 125 million purchases via affiliate websites – totalling £15.4 billion. £1.1 billion in sales was generated from the 30 million contact forms submitted. Consequently, OPM drives 10%¹ of all UK e-commerce retail sales and roughly 1%² of GDP – the latter, an approximate 34% increase on 2013.

“The fact that consumer spend is growing at nearly twice the rate of advertiser spend, indicates the OPM market is maturing and brands are becoming more efficient in how they drive consumer spending,” says Dan Bunyan, Senior Manager at PwC.

“OPM has grown to a near-£17bn industry due to the fact that all parties continue to benefit. Advertisers get new customers extremely cost-effectively, consumers save money and get access to free online content, whilst the publisher in the middle gets revenue through referral fees.”

Dramatic upsurge in activity on mobile and tablets

In comparison to the overall 8% increase, advertiser OPM spend on mobile and tablets increased by 72%. Consequently, the share of OPM spend allocated to these devices increased from 11% to 17%.

Tim Elkington, Chief Strategy Officer at the UK’s Internet Advertising Bureau says: “Advertisers are heavily increasing OPM spend on mobile because it’s playing a bigger role in shopping. Half of adult smartphone owners buy something with their mobile every month, a quarter do so weekly.”

Three sectors account for three-quarters of spend

The finance sector, driven by insurance and credit card advertisers’ use of price comparison sites, is the biggest spender – accounting for 34% of OPM expenditure in 2014 – followed by retail (21%) and travel & leisure (19%). In total, these three sectors account for 74% of OPM spend.

OPM now an “ingrained part of today’s savvy consumerism”

An accompanying YouGov study shows that almost four in five (79%) Britons online³ have used a website employing one of the main OPM techniques in the last six months. Cashback websites are the most frequently used – around two-thirds (67%) of people who’ve used them do so at least once a month.

Holidays/travel (cited by 21% of respondents) is where people are most likely to be trying to save money or looking for more information, followed by energy tariffs (16%) and car insurance (15%).

“Britons generate 10 million clicks every day in pursuit of getting a better deal or finding the right product – it’s an utterly ingrained part of today’s savvy consumerism. To put it in context, at £17bn it’s already as big as the beauty industry⁴,” concludes Elkington. “The majority of people online say they’re aware how these sites make money, and whilst the privacy debate continues, the reality is that nearly half are willing to share personal information to get these things.”

http://www.netimperative.com/2015/04/affiliate-marketing-makes-15-per-1-spent-report/

From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing

Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, contributor Adam Weiss says, advertisers are pulling out all of the stops.

Fashion Week in New York has come and gone, and once again, fashion bloggers took center stage. Recently, there has been growing interest in what drives the relationship between high-end fashion brands and the bloggers that write about them. How do they actually work together and why is this partnership growing increasingly significant?

The best fashion brands recognize the importance of these influencers by understanding the true value they bring. Bloggers at the top of their game contribute millions of dollars in new consumer revenue by simply mixing their personal style and personality with their ability to choose the right partners and host affiliate links for brands they love.

In fact, a recent study shows that 72% of millennials and 51% of Gen Xers follow fashion bloggers; more importantly, 90% of wealthy consumers who follow fashion bloggers make purchases as result of the blogs.

So how do bloggers get started in affiliate marketing, and what separates the top earners from the rest?

1. Choose The Right Network

Affiliate networks provide access to thousands of brands – including leading and emerging brands in a wide range of categories. They also provide the technology and tools to build relationships, create links, track results and pay out the publisher partners in their network. (Disclosure: the author’s company operates an affiliate network.)

Most bloggers just getting started in affiliate require support, training and strategic guidance; thus, it’s important to look for a network with educational programs and an easy-to-use interface with publisher-friendly tools creating a seamless experience to get links to the brands, retailers, or products that they want to link to.

The infrastructure and reliability of that network to support a high volume of clicks and transactions, monitor traffic and provide on-time payments are equally important. Most leading networks work on Cost Per Acquisition (CPA) which means bloggers are paid a percentage of each sale they drive for their brand partner. These percentages vary by partner and network, but can be very lucrative for bloggers driving the right traffic for the right brands.

Bloggers that collaborate directly with advertisers optimize the partnership with custom campaigns, increased commissions, and incentive to generate maximum exposure across all marketing channels, like social media. Therefore, it’s best to work with a network that grants the 1-1 relationship proven to generate the most revenue.

2. Choose The Right Partners

Successful bloggers understand the importance of working with brands that appeal to their audience and have the potential to create long-term, productive partnerships.

This brings up native advertising, which can be defined as advertising within the design of the publisher’s site – in this case, within the content. When a fashion blogger promotes an item or brand they actually wear or admire, takes a photo with the item or writes about how and where to purchase, the content falls into place naturally and reads true to their audience.

This works as the perfect match to drive sales. (Note that the blogger must provide appropriate disclosure to stay on the right side of the FTC.)

Affiliate marketing on content sites is one example of native advertising, but with nativead spend estimated to grow to $4.57 billion by 2017, the advertising ecosystem will be forced to evolve, and there is no doubt that bloggers will be more selective about the advertisers they work with. Commission potential is not the most important element – it’s marrying the product to the content.

3. Diversify Your Reach

Pinterest has recently made headlines with its announcement to remove all affiliate links from the site. This has been devastating to some bloggers, while others have been unaffected. How is that possible? In one word: diversification.

Bloggers shouldn’t rely too heavily on one content channel to drive sales. In fact, the most successful bloggers use a variety of social media and tools to share their images, content and affiliate links. The goal is to find the right media mix to interact with and attract new readers versus trying to build success from a single site.

Some bloggers utilize social media channels, like Twitter, to market site features and products mentioned within content. Because Instagram does not provide its users a solution to tag products featured in posts, third-party services allow bloggers to create “lookbooks” from their Instagram content. Because influencers utilize social media to expand their reach and their own personal brands, affiliate marketing tools are evolving to allow bloggers to monetize not only on their sites, but on social media.

4. Use Your Data To Make Smart Decisions

Just as brick-and-mortar stores rely on inventory management to determine orders and minimize costs, bloggers must rely on their data to determine where they’re selling, what they’re selling and which links convert better than others.

The data available to bloggers can give them a range of information including how to optimize their site to increase conversions, as well as a better look into what drives their visitors to purchase.

Consistent and reliable data and reporting are key to higher commissions and sales. Utilizing the data from an affiliate network allows bloggers to develop content based on what’s engaging their audience.

In Summary

The tides have certainly turned in the blogger’s favor. Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, Advertisers are pulling out all of the stops to get their products in front of the major influencers on social media. Affiliate marketing provides the perfect introduction.

The lucrative partnership of brands and bloggers will only grow stronger. There is unlimited revenue potential for bloggers who make the right decisions and we will continue to see new, innovative ways to shop evolve as a result.

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http://marketingland.com/catwalks-conversions-bloggers-become-successful-affiliate-marketing-121676

9 Ways You Can Become An Affiliate All-Star

Affiliate marketing has become a trending topic in the digital marketing community, and for good reason! This low-risk, high-reward opportunity is great for those who want to monetize their love of a product.

Despite some claims, affiliate marketing won’t make you an overnight millionaire. But that doesn’t mean you can’t make a serious profit. Successful affiliates are advocates for the products they’re referring – and they’re reaping the rewards!

Keep reading to find out if affiliate marketing is right for you – and tips on how you can become an affiliate all-star.

What Is Affiliate Marketing?

Think of affiliate marketers as the middlemen between clients and brands. Is there a product or service you don’t hesitate to recommend to family or friends? Partnering with these brands is a great way to get rewarded for your endorsement.

Affiliate marketers earn commission by referring traffic and sales to a retailer’s website through their own promotional efforts. Prospective affiliates can join a program through a merchandiser directly or a network that manages multiple affiliate programs.

What Are The Benefits Of Affiliate Marketing?

• Low-Risk, High Reward: Becoming an affiliate usually doesn’t requires no start-up fees or investment.
• Advanced Tracking Tools: A good affiliate program provides you with the tools to measure your campaign’s effectiveness.
• No “Selling” Experience Required: It’s as simple as creating good content.
• Not Your Average Job: Create a steady flow of income by promoting a company’s products and services.

Choosing A Niche

When choosing an affiliate marketing program, first ask yourself a few questions:

• Are you knowledgeable in the topic?
• Is the content something people are searching for?
• What problem are you trying to solve?
• Is there room for growth? Can you add value to the content?

Your answers will help you identify if a niche is right for you.

How Do You Drive Traffic?

When you sign up, you’ll receive a unique affiliate commissions code. This is used to track the visitors and sales that were directed from your efforts. But how do you drive traffic to a merchandiser’s website in the first place?

Some common affiliate promotional strategies include:

• Blogging
• Building up an email list
• Social Media
• Videos + Podcasting
• Writing reviews
• Word-of-mouth
• Paid advertising
• Banners
• Email Marketing
• Social media ads
• Contests

Don’t be afraid to get creative in your approach! Blogs like Affiliate Tip, AM Navigator, ShareASale and ABestWeb are great resources for campaign inspiration.

How Do You Build An Audience?

There are a number of tracking tools that give you the power to track the reach of your campaigns. Some frequently used services include:

• Google Analytics is a free service that lets you measure your advertising ROI, track your social reach and manage your applications. With its suite of features, you can analyze visitor traffic and ensure you’re getting the most out of your marketing efforts.
• Page Insights provides information about user activity on your Facebook page. You can view metrics, identify your most engaging posts and gather information on your audience.
• YouTube Analytics lets you monitor the performance of your channel, with up-to-date metrics and reports.

9 Ways To Be An Awesome Affiliate

What’s Next?

Have a passion for email marketing? Consider becoming an AWeber affiliate! You’ll receive 30% recurring commission for every referral that signs up for our service. And we provide you with the tools you need for success. Visit our Partners page to get started.

http://www.business2community.com/brandviews/aweber/9-ways-can-become-affiliate-star-01134078

Web Entrepreneurs Quietly Create Jobs, Earn $75,000,000 in Two Years

JVZoo.com, the premiere online marketplace for digital information products, today announced its members have generated over $75,000,000 in revenue since the site's launch in 2012, proving it is a force for independent job creation in the wake of global economic hardship.
"JVZoo is an amazing resource for entrepreneurs to turn their knowledge into digital products and recruit hundreds or thousands in their field to promote those products," said E. Brian Rose, one of the three founders and owners of JVZoo. "Whether you are a business consultant, lawyer, real estate agent, or even someone that knows how to build the perfect birdhouse, JVZoo allows you to put your knowledge into a format that can be sold and profited from. While the rest of the world looks for jobs, our members create their own."

The site boasts over 74,000 products in a wide variety of niches, mostly in the business to business or B2B categories. Product creators, known as vendors, list their products and make them available for others to promote in exchange for commissions. Promoters of products are known as affiliates. They generally use blog sites, social media, email lists, and paid advertising to promote products in the marketplace. Forrester Research forcasted the affiliate marketing industry would reach $4 billion in annual revenue by the end of 2014, mainly driven by online affiliate marketplaces, like JVZoo.

JVZoo is actively adding new features that make it easier for individuals to increase their online sales. The site recently added a social media sharing function, allowing vendors to offer price discounts to buyers that share their purchases with Facebook friends. "Social proof is the backbone of online sales in 2014 and this new feature makes it easy for vendors to virally spread that proof through the world's largest social network," Rose said.

Today, an average of over ten thousand daily transactions are processed through the JVZoo Marketplace, making it one of the world's leading resources for selling and acquiring digital information.

JVZoo is a privately held online marketplace for digital information products. The site aims to connect creators of digital content with those who will promote the products in exchange for a commission. KillerStartups called the site "the kind of service that you can't afford to miss."
The company is a subsidiary of BBC Systems, Inc, which was founded by E. Brian Rose, Bryan Zimmerman, and Chad Casselman in November of 2011. JVZoo launched to the public in 2012. The company has headquarters in Oviedo, Florida and has offices in South Carolina and Mississippi

Today, JVZoo has over 138,000 members that have generated over $75,000,000 in revenue from more than 74,000 products listed on the site.
http://www.broadwayworld.com/bwwgeeks/article/Web-Entrepreneurs-Quietly-Create-Jobs-Earn-75000000-in-Two-Years-20140818