Many brick-and-mortar companies are discovering the benefits of using online marketing to increase their offline sales. According to a study conducted by Forrester Research, nearly 92 percent of purchases take place offline following online consumer activity. The results of the study are backed up by results from studies conducted by Accenture, Yahoo, and comScore.
The mistaken believe that online marketing is solely for companies that have a large presence on the internet has hampered the ability of brick-and-mortar companies to take advantage of the results that online marketing offers to all businesses. Here are some ways that your business can use online marketing to increase offline sales.
Focus On Building Your Brand
Online marketing can be used to increase your online popularity to match your offline popularity. Do your research to find out what current customers love about your brand and incorporate that into your online marketing campaign.
You can distribute your marketing campaign content through various social media channels to reach a wide audience of individuals that may be interested in what your company has to offer. Strive to create compelling content that social media users will want to share with others, increasing your brand recognition for minimal costs.
Engage With Potential And Existing Customers
Many brick-and-mortar companies make the mistake of thinking that all they have to do is put their online marketing campaign content on the internet and the rest will fall into place.
Online marketing is about engaging with current and potential customers and companies that ignore this fact are going to miss out on sales.
Take time to connect with these people through Facebook messages, tweets on Twitter, and marketing emails to show that your company is interested in engaging with customers and increasing brand loyalty.
Use Online Marketing To Advertise In-Store Technology
In today’s increasingly tech-connected world, more people than ever are using technology to research and shop for the products they need. Your online marketing campaign should showcase any in-store technology used to enhance the customer’s experience to draw more people to your brick-and-mortar store.
If your store offers price matching from price comparison apps, include this in your marketing so that potential customers will be aware of the policy. The implementation of technology in your store can increase your sales by a considerable amount.
Many brick-and-mortar companies are discovering the benefits of using online marketing to increase their offline sales. According to a study conducted by Forrester Research, nearly 92 percent of purchases take place offline following online consumer activity. The results of the study are backed up by results from studies conducted by Accenture, Yahoo, and comScore.
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