It’s a question as old as the search engine, and one we’ve been answering a lot lately: how do I rank in Google? What is the perfect SEO combination?
And the answer to the question changes all the time. Search engines have become smarter. They are better at giving users answers to questions.
Search engines want to provide accurate, helpful information to the searcher.
Which makes ranking in the prime spots on an SERP a difficult task. The truth is that it can take years of dedicated content creation to rank in one of the top spots on a search engine results page.
That’s right. Years.
I know you totally just groaned at that.
Before you start to panic or freak out, take a deep breath, and know that ranking in the top spots on Google, or Bing, or any other search engine (are there any other search engines?) isn’t necessarily going to make or break you.
The common factor in having a website that works for you and ranking in the top spots on a search engine results page is remarkable content, and lots of it.
Depending on your business, your website is either an online shop or it’s a place for potential clients to get information about your products and services or it’s both. Either way, you need to provide a lot of content to help answer questions that your clients might have.
Here is a list of five steps to get started on the path towards top SERP ranking for your site’s target keywords.
- Decide what your goals are for your website.
- Are you trying to generate leads for your business? More sales? How is your website supposed to work for you? Compare your site to others in your industry.
- Set up a blog.
- A blog will give you the space to add lots of content quickly that you can share on your social media profiles.
- Do some keyword research and narrow down a small list of 5-10 keywords for which you want to rank.
- Google has a free Keyword Planner Tool that you can use with a Google Adwords account.
- Use an editorial calendar to pre-plan blog and social media posts.
- You can download a free editorial calendar that I made to use for this blog and Plan8 Studios’ social profiles. Click here to download it now.
- Test, test, test.
- No website is set it and forget it. Use analytics software, like Google Analytics, to compare your most and least successful pieces of content or offers on your website. If you're looking for a more robust analytics software, check out Hubspot, or other paid tools.
- http://www.plan8studios.com/blog/how-do-i-get-my-website-to-show-up-in-google?utm_content=8990456&utm_medium=social&utm_source=linkedin
