Creating content to keep your subscribers engaged is necessary, but first you must have subscribers. There are five main ways you can grow your company’s email marketing list.
One of the best marketing assets is an email newsletter.
Creating content to keep your subscribers engaged is necessary, but first you must have subscribers.
There are five main ways you can grow your company’s email marketing list, and a few things to keep in mind for each of the options.
1. Use a sign-up form
It's essential to have a sign-up form for your newsletter on your website, and not just on your homepage. This form will allow users to fill in their information — usually a name and email address — and immediately get signed up for your newsletter. Place your sign-up form on various pages within your site, and even include it as a pop-up window when visitors leave your site.
The signup form should be easy for people to find. Make it stand out, but also keep it simple — after all, you don’t want it to distract from your site. A long form with too many questions or blanks to fill in can deter potential subscribers. The only two things you need people to fill in are name and email address fields.
2. Offer incentives
We all receive multiple emails a day, so signing up for more emails isn't always something that seems appealing. To encourage your customers to sign up, offer an incentive, such as a special discount or giveaway opportunity. This will attract more subscribers as well as help promote your business brand.
You should also make it very clear what your email campaigns entail — let them know how often you will email them — so that people can know what to expect when signing up.
3. Collect email addresses at a physical location
If your company or business has a physical location, such as a store or cafe, you have several different ways you can collect email addresses from your customers. You can leave a bowl or clipboard by the register, so customers can write down their email addresses at checkout.
Also, create an option where they can choose to receive a receipt via email, and include a link to your newsletter that way. Sometimes handwriting can be illegible, so if possible, using a touch-screen device to collect email addresses is a good idea.
4. Use social media
Having a presence on social media is just as crucial in marketing as creating email newsletters. You can promote your social networks via your newsletters and promote your newsletter on social networks to create a following on both. Your newsletters should contain buttons to "like" or "follow" your social media accounts and options to share your content directly from the email to your subscribers' social media accounts.
By doing this and having links to sign up for your newsletter across all of your social media platforms, you can attract new subscribers. Similar to the sign-up forms on your site, be sure you distinguish what type of content subscribers can expect in your emails, as well as how often they will receive emails.
5. Make it mobile
One last thing to consider when it comes to email marketing is mobile. According to Pew Research Center, 64 percent of American adults own a smartphone, so it is imperative that you have both a mobile and desktop version of your newsletter. Many email marketing services display a test version of what your campaign will look like on both mobile and desktop so you can double check that there aren't any errors or glitches before sending it out.
Check out these email marketing reviews to learn more about the top email marketing services and select the best option for your business.
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